title | description | author | ms.service | ms.reviewer | ms.topic | ms.date | ms.author |
---|---|---|---|---|---|---|---|
BotCustomLinkClicked in Customer Insights Journeys - Common Data Model | Microsoft Docs |
Customer Insights Journeys data model reference |
cdm-publisher |
common-data-model |
deonhe |
article |
6/4/2024 |
anbichse |
Latest version of the JSON entity definition is available on GitHub.
Traits for this entity are listed below.
is.CDM.entityVersion
Parameter | Value | Data type | Explanation |
---|---|---|---|
versionNumber | "1.1" | string | semantic version number of the entity |
has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.
Parameter | Value | Data type | Explanation |
---|---|---|---|
level | "resolved" | string | Possible values: logical, composition, resolved |
Sender
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Sender |
dataFormat | string |
List of traits for the Sender attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Recipient
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Recipient |
dataFormat | string |
List of traits for the Recipient attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Channel type
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Channel type |
dataFormat | string |
List of traits for the ChannelType attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Channel definition ID
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Channel definition ID |
dataFormat | guid |
List of traits for the ChannelDefinitionId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.dataFormat.guid
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.guid
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Represents the actual URL that a user clicked, including any personalized elements. It shows the specific webpage or destination the user was directed to after clicking.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Represents the actual URL that a user clicked, including any personalized elements. It shows the specific webpage or destination the user was directed to after clicking. |
dataFormat | string |
List of traits for the TargetUrl attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Link name
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Link name |
dataFormat | string |
List of traits for the LinkName attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
IP address
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | IP address |
dataFormat | string |
List of traits for the IpAddress attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
User agent
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | User agent |
dataFormat | string |
List of traits for the UserAgent attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Bot detection reason
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Bot detection reason |
dataFormat | string |
List of traits for the BotDetectionReason attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Original content link
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Original content link |
dataFormat | string |
List of traits for the OriginalContentLink attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Unique identifier of the profile.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Unique identifier of the profile. |
dataFormat | string |
List of traits for the ProfileId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
The profile type (Contact, Lead or CI Profile)
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | The profile type (Contact, Lead or CI Profile) |
dataFormat | string |
List of traits for the ProfileType attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Message ID
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Message ID |
dataFormat | guid |
List of traits for the MessageId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.dataFormat.guid
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.guid
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
dataFormat | boolean |
List of traits for the IsUnresolvedProfile attribute are listed below.
is.dataFormat.boolean
is.dataFormat.boolean
Unique identifier of the Journey's execution.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Unique identifier of the Journey's execution. |
dataFormat | guid |
List of traits for the JourneyRunId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.dataFormat.guid
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.guid
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Journey Action Id
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Journey Action Id |
dataFormat | string |
List of traits for the JourneyActionId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Unique identifier of the Customer journey
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Unique identifier of the Customer journey |
dataFormat | guid |
List of traits for the CustomerJourneyId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.dataFormat.guid
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.guid
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Unique identifier of the Business unit.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Unique identifier of the Business unit. |
dataFormat | guid |
List of traits for the BusinessUnitId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.dataFormat.guid
means.identity.entityId
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
entityReferences |
| entity | a reference to the constant entity holding the list of entity references |
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.guid
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Idempotency ID defines uniqueness of an analytics event.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Idempotency ID defines uniqueness of an analytics event. |
dataFormat | string |
List of traits for the IdempotencyId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Internal marketing interaction Id.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Internal marketing interaction Id. |
dataFormat | string |
List of traits for the InternalMarketingInteractionId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Organization Id.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Organization Id. |
dataFormat | guid |
List of traits for the OrganizationId attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.dataFormat.guid
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.guid
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
Indicates the exact date and time when the interaction was emitted.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Indicates the exact date and time when the interaction was emitted. |
dataFormat | dateTime |
List of traits for the Timestamp attribute are listed below.
is.dataFormat.date
means.measurement.date
is.dataFormat.time
means.measurement.time
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.time
is.dataFormat.date
Interaction version. Used for updating the interaction.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Interaction version. Used for updating the interaction. |
dataFormat | int32 |
List of traits for the Version attribute are listed below.
is.dataFormat.integer
is.dataFormat.signed
indicates the capability to represent values less than zero.
is.dataFormat.numeric
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.integer
Refers to the source system that generated the interaction. Outbound marketing (OBM) is represented by value 1. Any other value than 1 represents Real-time journeys (RTJ).
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Refers to the source system that generated the interaction. Outbound marketing (OBM) is represented by value 1. Any other value than 1 represents Real-time journeys (RTJ). |
dataFormat | int32 |
List of traits for the SourceSystem attribute are listed below.
is.dataFormat.integer
is.dataFormat.signed
indicates the capability to represent values less than zero.
is.dataFormat.numeric
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.integer
Type of the interaction.
First included in: CustomerInsightsJourneys/botcustomlinkclicked (this entity)
Name | Value |
---|---|
description | Type of the interaction. |
dataFormat | string |
List of traits for the InteractionType attribute are listed below.
is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter | Value | Data type | Explanation | ||||
---|---|---|---|---|---|---|---|
localizedDisplayText |
| entity | a reference to the constant entity holding the list of localized text |
is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, Array of Byte is a Binary Object