Google_Data_Analytics_Capstone

Data Analysis on Bella beat fitness tracker using R.

This is an optional Capstone project in partial fulfillment for the Google Data Analytics certification. This case study follows the six steps of data analysis process: Ask,Prepare,Process,Analyse,Share and Act.

Case Senerio

I am a junior data analyst working on the marketing analyst team at Bellabeat, a high-tech manufacturer of health-focused products for woman. Bellabeat has the goal to become a larger player the global smart device market,they intend to do this by analyzing smart device fitness device. I am asked to focus on one of Bellabeat's products and analyze smart device data to gain insight into how customers are using their smart devices. These insights will help guide marketing strategy for the company.

Business Objectives:

• What are the trends identified?
• How could these trends apply to Bellabeat customers?
• How could these trends help influence Bellabeat marketing strategy?

Tools:

R for Data Cleaning, Data Transformation, Data Visualisation and Data Analysis

Data Set:

The data set is publicly available on Kaggle.

Posted In:

• Rpubs : http://rpubs.com/mimikul81/932768
• Kaggle: https://www.kaggle.com/code/mildredariaga/notebookf1c4b072d5