Had to develop a customer segmentation to define marketing strategy. The dataset summarized the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral metrics..
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Had to develop a customer segmentation to define marketing strategy. The dataset summarized the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral metrics..
MudgalShashank/Segmenation---K-Means-Analysis
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Had to develop a customer segmentation to define marketing strategy. The dataset summarized the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral metrics..
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