Domain: F & B Function: Marketing
CodeX is a German beverage company that is aiming to make its mark in the Indian market. A few months ago, they launched their energy drink in 10 cities in India.
Their Marketing team is responsible for increasing brand awareness, market share, and product development. They conducted a survey in those 10 cities and received results from 10k respondents. I am Md. Nafeel Ahmad, a marketing data analyst is tasked to convert these survey results to meaningful insights which the team can use to drive actions.
So As Marketing data analyst I have to answer certain question from different area so that it is easy to take data driven decision making.
Here are the questions that I have answered,
Primary Insights (Sample Sections / Questions) Note: These insights can be derived from the survey responses
- Demographic Insights (examples) a. Who prefers energy drink more? (male/female/non-binary?) b. Which age group prefers energy drinks more? c. Which type of marketing reaches the most Youth (15-30)?
- Consumer Preferences: a. What are the preferred ingredients of energy drinks among respondents? b. What packaging preferences do respondents have for energy drinks?
- Competition Analysis: a. Who are the current market leaders? b. What are the primary reasons consumers prefer those brands over ours?
- Marketing Channels and Brand Awareness: a. Which marketing channel can be used to reach more customers? b. How effective are different marketing strategies and channels in reaching our customers?
- Brand Penetration: a. What do people think about our brand? (overall rating) b. Which cities do we need to focus more on?
- Purchase Behavior: a. Where do respondents prefer to purchase energy drinks? b. What are the typical consumption situations for energy drinks among respondents? c. What factors influence respondents' purchase decisions, such as price range and limited edition packaging?
- Product Development a. Which area of business should we focus more on our product development? (Branding/taste/availability)
Recommendations for CodeX: Give 5 recommendations for CodeX (below are some samples) ● What immediate improvements can we bring to the product? ● What should be the ideal price of our product? ● What kind of marketing campaigns, offers, and discounts we can run? ● Who can be a brand ambassador, and why? ● Who should be our target audience, and why?
video presentation on Youtube : https://youtu.be/b0Wa4wlBgMw