This is the code repository for Unleashing the Power of UX Analytics, published by Packt.
Proven techniques and strategies for uncovering user insights to deliver a delightful user experience
UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.
This book covers the following exciting features:
- Understand the significance of analytics in successful UX projects
- Apply design thinking as a problem-solving tool in a UX practice
- Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth
- Discover key considerations to determine which UX analytics tools are best for your projects
- Craft a North Star statement and understand how it guides your work
- Design and deliver the best research findings collateral
- Get to grips with heuristics and performing the effective evaluations
If you feel this book is for you, get your copy today!
Following is what you need for this book: This book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.
Jeff Hendrickson is an honors graduate of the FIT design school who began his international career designing clothing and textile lines – one with a former classmate that showed in NYC to global acclaim. A downturn in the clothing industry saw him go back to school to study technology, and it’s in technology that he’s remained, working his way up from designing small websites to leading UX teams for enterprises spread across the globe. He’s logged many miles on jets, crisscrossing the planet to teach design thinking and help companies discover new ways to serve users and customers. Jeff currently lives in Cincinnati, OH, where he continues his work in the UX field, while he paints, publishes, teaches, and produces bartender cocktail competitions and art festivals under his company, Alchemy Entertainment Group.