Startup Spotlight: AlignWith

[joethreepwood]

This should, hopefully, be the last startup spotlight as we look to phase this sort of coverage into the more regular newsletters. We won't be promising this as a thing, but it'll be where we cover these sorts of stories.

I'm speaking with Kenan, the CEO of AlignWith. They're a product management platform that helps product teams plan launches, automate processes, and communicate effectively. They also have a fun, colourful brand. And that's what we'll be talking about!

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• Tell me about yourself, your team, and what AlignWith does?
• Where did you get the idea for AlignWith?
• There are a lot of tools which aim to help teams communicate and organize. What makes AlignWith different?
• What were the foundations when you were building the company. Did you lay out a mission, delve into building the product? What guided you at that stage?
• How did the brand evolve over time?
• Did you use an agency, internal team, freelance?
• How/why did you settle on this colourful approach, and the wolf as a mascot?
• How important do you feel the brand is, and how did you approach creating it?
• How do you feel the hand-drawn style complements the product?
• Do you think it's important to bring the brand into the product, or is it important to have them separate? Why?
• What common mistakes do you think other startups make in terms of their brand?
• How do you judge whether a brand is successful or not? Are there metrics you track?
• How do you think the brand will change or continue to evolve?