10x the pricing page

[corywatilo]

Problem(s)

There's a lot of information that needs to be consumed to understand our pricing:

• Plans (free, free with card but also can be paid, enterprise)
• Individual product pricing and volume discount tiers
• Monthly free tier
• Add-ons
• Discounts
• Billing limits

There's also some things we haven't covered, but are potentially interesting/add brand value, like:

• We don't have loss leaders / each product is profitable
• We're default alive
• We're always trying to reduce our prices to be the best bang for the buck
• tl;dr: we're safe, and not like Uber where our prices are going to go up and up and up as we try to become profitable

We also don't have a way to calculate cost with add-ons.

Solution

With the removal of the Teams plan (to move it to an add-on), I set out to remove the obvious concept of "plans" altogether. A user should:

• sign up for free
• hopefully enter a card
• hit the :sparksjoy: moment

Without an anchor plan (which is anti-PostHog anyway), there's no reason to push customers to the enterprise plan before they try.

The below wireframe breaks up the pricing page into sections:

• What does it cost? (per-unit prices)
• How much will it cost me? (calculator)
• What are the plans? (basically just the one)
• Add-ons
• Philosophy on pricing and why you can trust us to stick around

Here's a Loom* of me walking through the interactions, or you can enjoy the static wire below and just make assumptions about how the interactions work. (jk I'll post each interaction below the massive wire)

*Apologies for background noise and for the frequent pauses in the video. My co-working space was hosting a mixer and the bartender kept coming up and talking to me and offering me more drinks. 😬

Interactions

Use PostHog without a credit card

Show volume discounts

Discounts

Add-ons

Plans

Totally free

Enterprise mode

"Most customers don't pay anything!"

Plans comparison table

Note: This is very explicitly laid out. I'd like to match this!

Why you maybe shouldn't self-host

[zlwaterfield]

Are we going to keep the crazy CTA? People really love it and I see it being shared multiple times a day. E.g. https://x.com/martindonadieu/status/1786359403811098873

[andyvan-ph]

This looks great, my only note: are the free tiers prominent enough?

I don't feel strongly about this, but it's less obvious in this version what we give away for free.

[zlwaterfield]

I agree with @andyvan-ph - would adding the free tier usage, like under the addon prices, be too much to the top list of products?

[zlwaterfield]

What would the popovers for the available on the cheap plan look like? Just a notice that the teams addon is available?

[corywatilo]

free tier usage

I've tried six ways 'til Sunday to try to squeeze in the free tier allowances but adding a third line so high up just feels cluttered and overwhelming.

We moved the calculator above the fold which is the best way to figure out true cost, and it's covered there.

That said, I don't disagree it isn't super obvious at the top (unless you read everything), so I tweaked a few things here:

• Adds a headline above the per-product prices
• Moves "Generous free monthly tier" to the top of the calc sidebar and highlights it, too

And if you click Show pricing breakdown, you'll see the free tier listed in each product.

It was much easier to highlight the free tier when it was just "1,000,000 events/mo" but now that it's that plus recordings plus requests plus... my job has become more complicated. 🙃

What would the popovers for the available on the cheap plan look like? Just a notice that the teams addon is available?

Correct, for anything that shows as Available, the tooltip would indicate that you can get that feature via an add-on.

[andyvan-ph]

Yeah, it's a hard one for sure.

Extra headline solution feels like it messes up the flow of your original design, but what about this as an alternative...

Replace the second line where it says "You can also use PostHog without a credit card" with "Starts at $0 with a generous free tier" + a mouseover that shows the free tier on "generous free tier"

We already have "No credit card required" next to the CTA, which feels sufficient.

[corywatilo]

Closing this out and keeping the remaining issue(s) here.