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As a student, when I search in Google for College Scorecard, the description under the result should be a good synthesis of the purpose of the tool #1291

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LisaGee opened this issue Sep 13, 2015 · 12 comments

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@LisaGee
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LisaGee commented Sep 13, 2015

What it says now:
College Scorecard .... On average, college graduates earn $1 million more ... 15 public four-year colleges with high graduation leading to high incomes ...

It should say something more easily readable, more descriptive and as an overview.
this is what another site says:
College Scorecards make it easier for you to search for a college that is a good fit for you. You can use the College Scorecard to find out more about a college's ...
College Scorecards in the U.S. Department of Education's College Affordability and Transparency Center make it easier for you to search for a college that is a ...

@LisaGee
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LisaGee commented Sep 13, 2015

@jjoteal Can you take a crack working with Clare and the comms team on what the ideal language we could use here?

@barkimedes
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@jjoteal Ping? Can you (and maybe @claremccann ) figure out what the wording here would be?

@jjoteal
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jjoteal commented Jan 29, 2016

@barkimedes here is the text from Clare that has also been approved by Michael:

Find the college that’s the best fit for you! The U.S. Department of Education’s College Scorecard has the most reliable data on college costs, graduation, and post-college earnings.

@jjoteal jjoteal assigned barkimedes and unassigned jjoteal Jan 29, 2016
@barkimedes
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@jjoteal Thanks Jess!! @abisker who do we assign this one to now that we have content?

@abisker
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abisker commented Jan 29, 2016

Adding @shawnbot now that we have the language, thanks @barkimedes!

@abisker abisker assigned shawnbot and unassigned barkimedes Jan 29, 2016
shawnbot pushed a commit that referenced this issue Jan 29, 2016
@shawnbot shawnbot assigned barkimedes and unassigned shawnbot Feb 3, 2016
@shawnbot
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shawnbot commented Feb 3, 2016

Ready for testing on dev now that #1458 is merged.

@barkimedes
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@shawnbot Any idea how we test this on dev?

@shawnbot
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shawnbot commented Feb 3, 2016

@barkimedes hmmmm, not that I know of. Does Google have an app that lets you preview how a URL will appear in search results?

@shawnbot shawnbot mentioned this issue Feb 3, 2016
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@barkimedes barkimedes added this to the 2/10 Release milestone Feb 6, 2016
@shawnbot
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shawnbot commented Feb 9, 2016

This is still open. We might need to add a plain old description in addition to the og:description to make sure Google gets the right thing.

@ultrasaurus
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We've got og and twitter descriptions, but maybe cuz we're a plain old meta description, so we still see just the page text:
image

@shawnbot
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Good news: it looks like Google has picked up the new description:

image

Moving to accept.

@shawnbot shawnbot assigned barkimedes and unassigned shawnbot Feb 16, 2016
@barkimedes
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woot!! 😄 💪 💻 🇺🇸

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