A design system is used to unify the look and feel across a product spectrum/surface.
The design systems should be leveraged to maintain a cohesive style across components, devices, and features.
The design system is owned by the Branding team (UX acceleration guild).
A design token system will be implemented to provide a unified and centralized source of truth for design decisions
and assets. A few options for this should be considered. Theo and design-dictionary at least.
The branding also owns a few services: Branding service is responsible for the AppShell which is the compositing frontend. This service is also responsible for whitelabeling.
Image and asset optimization.