Business-Insights-360-of-AtliQ-Hardware

Link to Dashboard : https://app.powerbi.com/view?r=eyJrIjoiN2Q3M2Q2YjYtMTU2Zi00NTllLThlNjUtYTYxZDA3MTVmMjRkIiwidCI6ImM2ZTU0OWIzLTVmNDUtNDAzMi1hYWU5LWQ0MjQ0ZGM1YjJjNCJ9

AtliQ Hardware, a rapidly expanding company, has embraced PowerBi as a powerful tool for data analytics, positioning itself for a competitive edge and well-informed decision-making. This ambitious project aims to illuminate various aspects, including finance, sales, marketing, and the supply chain.

I, Satyanarayana Jammu, spearheaded this initiative, leveraging my training in the Codebasics PowerBi Course, and employed a variety of tools and techniques, including the following technology stack:

Technology Stack:

• SQL
• PowerBi Desktop
• Excel
• DAX language
• DAX Studio (utilized for report optimization)
• Project charter file

Mastered PowerBI Techniques:

• Formulating precise project questions
• Developing calculated columns
• Creating measures using the DAX language
• Proficiency in data modeling
• Seamlessly transitioning visuals with Bookmarks
• Navigating pages through interactive buttons
• Mitigating zero division errors with the divide function
• Generating dynamic titles based on applied filters
• Utilizing KPI indicators
• Implementing conditional formatting for visual elements, including icons and background colors
• Applying data validation techniques
• Publishing reports to Power BI services
• Establishing a personal data gateway for automated data refresh
• Creating PowerBi Apps
• Efficient collaboration, workspace management, and configuring access permissions within Power BI services

Company Background: AtliQ Hardware, a prominent player in the computer and accessories market, caters to customers through retailers and direct distributors globally. Recent setbacks in their American store, attributed to decisions based on surveys, intuition, and limited Excel analysis, have emphasized the necessity for a dedicated analytics team. This team is poised to play a pivotal role in guiding the company toward data-driven insights and decisions.

Project Objective: The primary goal of this project is to provide clarity on the purpose and objectives of the data analytics initiative. The resulting report will serve as a cornerstone for data-driven decision-making, addressing numerous questions about the company's performance. It signifies a critical step not only in surviving but thriving in the industry.

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Finance View :

Sales View :

Marketing View:

Supply Chain View:

Executive View: