4 files | discount_rule_changes.html, type_halloween.html, uploading.…

…html, pricing.html

docs/marketing/discount_rule_changes.html

@@ -10,7 +10,8 @@ <h2 class="bb_section"><a name="1"></a>Policy Change Overview</h2>
 weeks (28 days). This means a minimum of 28 days between the end of one discount and the start of
 another discount.<br /><br />This discount cooldown period applies to all types of promotions and
 discounts across Steam, with the only exceptions being our four major store-wide seasonal sales:
-Lunar New Year Sale, Summer Sale, Autumn Sale, and Winter Sale.
+Lunar New Year Sale, Summer Sale, Autumn Sale, and Winter Sale. Also now the Spring Sale starting in
+2023.
 <h2 class="bb_section"><a name="2"></a>Specific Discounting Rules</h2>
 <ul class="bb_ul">
     <li>

docs/marketing/event_tools/type_halloween.html

@@ -78,3 +78,6 @@ <h2 class="bb_section"><a name="3"></a>Halloween Event Visibility</h2>
     >Steam Scream Fest documentation</a
 >
 for more information on this event.
+<h2 class="bb_section"><a name="4"></a>Frequently Asked Questions</h2>
+Q. Can I discount my non-spooky game that has a spooky event?<br />A. Yes, you can enter your own
+custom discount for your game during the Halloween event dates.

docs/sdk/uploading.html

@@ -366,10 +366,9 @@ <h2 class="bb_subsection"><a name="4"></a>Simple Build Script</h2>
     >steamcmd.exe "set_steam_guard_code &lt;code&gt;"</code
 >, and try again. After logging in with Steam Guard once, a sentry file is used to verify the login
 is genuine.<br /><br />If you are using steamcmd from a machine or VM that gets re-imaged
-frequently, you should include the sentry and config file in your image so you won't be prompted for
-a Steam Guard every time. The sentry file is located in &lt;Steam&gt;\ssfn&lt;hashOfNumbers&gt;, and
-the config file is located in &lt;Steam&gt;\config\config.vdf.<br /><br />The following steps occur
-during a SteamPipe build:<br />
+frequently, you should include the config file in your image so you won't be prompted for a Steam
+Guard every time. The the config file is located in &lt;Steam&gt;\config\config.vdf.<br /><br />The
+following steps occur during a SteamPipe build:<br />
 <ol class="bb_ol">
     <li>Steamcmd.exe will update itself to the latest version.<br /></li>
     <li>

docs/store/pricing.html

@@ -98,31 +98,41 @@ <h2 class="bb_section"><a name="best_practices"></a>Pricing Best Practices</h2>
 Instead, focus on understanding the market and making sure your customers are getting great value
 for the money they’re spending.
 <h2 class="bb_section"><a name="5"></a>Regional Pricing Recommendations</h2>
-Pricing decisions on Steam are entirely in the hands of you the developer, and we encourage you to
-always do what’s best for your players. And we know that figuring out the right price for your game
-across dozens of different currencies and countries can be pretty complicated.<br /><br />As a
-service for helping you manage pricing across 35+ different currencies, Steam offers a
-recommendation for how to translate your base USD price into region appropriate levels. We base
-these recommendations on currency conversions, regional purchasing power, required taxes, and our
-own experience selling in particular regions. Purchasing power can vary significantly from country
-to country, and the price for goods and entertainment is affected by many factors. As a result,
-Valve's recommended pricing does not represent exact foreign exchange rates. We update these
-guidelines periodically, as foreign exchange rates or other market factors warrant.<br /><br />When
-you are entering your pricing for your game, you will notice Steam fill in a set of recommendations
-based on your selected USD price. You are welcome to override any of those prices with your own
-selections.
+Developers on Steam have control over their own prices, in every currency. But researching and
+determining ideal prices for dozens of different currencies can be a challenge for some developers.
+<br /><br />As a service for helping you manage pricing across all our different currencies, Steam
+offers a recommendation for all other currencies, based on whatever USD price you choose. When you
+are entering your pricing for your game, you will notice Steam fill in a set of recommendations
+based on your selected USD price. You can use our recommendations for some, all, or none of the
+other currencies, as you see fit! <br /><br />So, how does Valve determine those recommendations?
+<br /><br />It's tempting to treat pricing as a simple problem of foreign exchange rates and tie
+each currency's price equivalency to the exchange rate. But that kind of strategy vastly
+oversimplifies the disparate economic circumstances from one territory to another. And while
+exchange rates do have macroeconomic consequences, they generally don't have short term impacts on
+an individual consumer's purchasing. <br /><br />Rather than just pegging prices to foreign exchange
+rates, our process for price suggestions goes deeper into the nuts and bolts of what players pay for
+the goods and services in their lives. This includes metrics like purchasing-power parity and
+consumer price indexes, which help compare prices and costs more broadly across a bunch of different
+economic sectors. But in the case of games on Steam, we also drill down more specifically to
+entertainment purchasing to better inform those decisions. <br />All of these factors have driven us
+towards the commitment to refresh these price suggestions on a much more regular cadence, so that
+we're keeping pace with economic changes over time. <br /><br />Many games choose to ignore our
+recommendations and determine their own pricing in each currency, and that’s just fine. But we hope
+the recommendations are a useful data point for developers who don’t have the time or interest to
+research pricing in each currency themselves.
 <h2 class="bb_section"><a name="6"></a>Frequently Asked Questions</h2>
 <strong
     >Q: My game is missing some of the local currencies that Steam supports, does that
     matter?</strong
-><br />A: Not having pricing entered for all applicable currencies prevents users from making a
-purchase. For example, if you do not have a price entered for Japanese Yen, then users located in
-Japan will be unable to purchase your game.<br /><br /><strong
+><br />A: Any currency that is missing a price will make your game unavailable to users relying on
+that currency. For example, if you do not have a price entered for Japanese Yen, then users located
+in Japan will be unable to purchase your game.<br /><br /><strong
     >Q: My game is missing packages, how do I submit pricing?</strong
 ><br />A: We encounter a bug from time to time where when an App ID is first created, the standard
 packages for that App ID are not. You can create these packages by going to the “All Associated
-Packages, DLC, Demos And Tools” page and hitting the green “Create Standard Packages” button up
-top.<br /><br /><strong>Q: What currencies does Steam support?</strong><br />A: A full list of
+Packages, DLC, Demos And Tools” page and hitting the green “Create Standard Packages” button up top.
+You can also send us a note to get help any time, via the Support button at the top of this page.
+<br /><br /><strong>Q: What currencies does Steam support?</strong><br />A: A full list of
 currencies can be found in the
 <a
     href="https://partner.steamgames.com/doc/store/pricing/currencies"