A process for creating Personas

Sketch

Should contain:
- Picture
- Name
- Quote
- Job title
- Few short bullet points
Four personas at most
Use KJ method exercise to generate?

Research

Existing team knowledge
User statistics
User interviews
Product positioning statement

Update

Analysis of research
Expand bullets into paragraphs
Add "hats" or dimensions
Add categories
Team feedback

Share

Print, put up on wall
Publish on the web
Blog about them
Share with team on Slack