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CNCF Webinar Guidelines

Overview

CNCF webinars are offered to the community to educate about open source cloud native technologies. Webinars are offered by members, CNCF incubating and graduated projects, CNCF Ambassadors, and CNCF SIGs.

Please note: We are unable to share leads due to the Linux Foundation privacy policy.

Webinar day and time

English language webinars are scheduled for Tuesdays, Wednesdays, and Thursdays.

Project, Ambassador, and SIG webinars are scheduled for Fridays.

Chinese language webinars are scheduled for Wednesday or Thursday Beijing time.

Please read the guidelines carefully

We have outlined content guidelines and timelines. Webinars that do not meet the requirements will be cancelled.

You must confirm your availability to present your webinar no later than 4 weeks before the webinar date. At least 3 weeks prior to your webinar date, you must provide your webinar details. At least 2 weeks prior to the webinar date, you must provide your complete and final slides.

If the webinar is cancelled due to not meeting these guidelines, the member will not be allowed to schedule a webinar in the subsequent webinar period. That is, platinum and gold members may not schedule a webinar in the upcoming quarter and silver members may not schedule a webinar in the upcoming 6 months

Who can host a webinar

Member webinars

  • Platinum and Gold Members can host 1 webinar per quarter, based on availability.
  • Silver members can host 1 webinar every 6 months, based on availability.
  • End user supporter members cannot hold a webinar.
  • CNCF Member webinars will have "Member webinar" preceding their webinar title.

Project webinars

  • Graduated and incubating projects can hold a webinar twice a year. These webinars can communicate release launch details or provide a project update. The exception is Kubernetes who holds a webinar each quarter approximately 30 days after the release.
  • Sandbox projects cannot hold a webinar. The exception is a CNCF member company can discuss their open source sandbox project during their allotted member webinar.
  • CNCF project webinars will have "Project webinar" preceding their webinar title.

Ambassador webinars

  • CNCF Ambassadors can hold a webinar as it fits their schedule.
  • CNCF Ambassador webinars will have "Ambassador webinar" preceding their webinar title.

CNCF SIG webinars

  • CNCF SIGs can host 1 webinar a year.
  • CNCF SIG webinars will have "SIG webinar" preceding their webinar title.

Webinar type definitions

Project webinar: A webinar on a graduated or incubating project. This is presented by or on behalf of the project. If presented by a member about a project, this webinar is classified as a Project webinar. An example is a Harbor webinar presented by the VMware team. The webinar is classified as a Project webinar.

Member webinar: A webinar presented by a member. The webinar must comply with the webinar guidelines. A member can present about any open source project, including a CNCF Sandbox project. If a CNCF member presentes solely about a CNCF graduated or incubating project and on behalf of the project, it is classified as a Project webinar. If the webinar contains information about a CNCF graduated or incubating project and includes information on how to do something with that project, it is classified as a Member webinar.

Special Interest Group (SIG) webinar: A webinar presented by a SIG team member(s) is classified as a SIG webinar. If a CNCF member presents a webinar on behalf of the SIG, it is classified as a SIG webinar. If a member presentes a webinar about a SIG, it is classified as a Member webinar.

Ambassador webinar: This is a webinar presented by one of the CNCF Ambassadors.

Webinar content guidelines

  • The simplest guideline is that webinar topics should be comparable to what would be accepted in a KubeCon + CloudNativeCon talk.
  • Any platforms, tools, or technologies you are describing must be open source.
  • Not allowed:
    • Sales or marketing pitches
    • Unlicensed or potentially closed-source technologies
  • Webinars should not be promotional.
  • It is NOT okay to mislead or misrepresent features of CNCF projects.

Members can add a slide at the end of their webinar on where to get more information. Examples:

  • Share contact info of speaker - twitter, slack, email
  • Links to company websites
  • Links to projects websites or Github
  • Can advertise if they are hiring and who to contact if interested

Note: This is not a link to a CNCF website or form on the CNCF website.

CNCF will review the statement, as we do for the content for the webinar, to approve the content. If changes are needed, we will provide suggested changes.

Webinar Calendar

The webinar calendar is available for a 6-month period, for example 1H 2020 and 2H 2020. Approximately 6 weeks before the beginning of the time period, the webinar calendar is opened up for scheduling.

To choose a webinar date, go to the webinar calendar to view the available dates. Choose your preferred date. You will receive a calendar invite automatically via Calendly. The calendar invite will be updated with the company / project name, which confirms your webinar. When it gets closer to the webinar date, an email is sent confirming the webinar date is still good for you and outlines the next steps.

Webinar Checklist

4 weeks before the webinar date, confirm your availability to present the webinar by sending an email to Webinar.

3 weeks before the webinar date, provide the below information. NOTE, abstracts not received 3 weeks before the webinar date will result in the webinar being cancelled.

  • Title
  • Abstract
  • Speaker Information
    • Headshot
    • Title
    • Company
    • Bio
  • Email addresses for all speakers / panelists

At least 2 weeks prior to the webinar date, you must provide your complete and final slides. NOTE, presentations not received 2 weeks before the webinar date will result in the webinar being cancelled.

All deliverables should be sent to Webinar.

Webinar Promotion & Prep Details

  • Upon receipt of the abstract and the webinar being set up in Zoom, the hosting company will receive a link to the webinar registration page. The hosting company should use that link to promote the webinar.
  • The webinar is added to the CNCF webinar page.
  • CNCF may promote the webinar via email, CNCF and KubeWeekly newsletters, and Twitter.
  • Our most successful webinars are when the presenting company helps promote in addition to CNCF promotion. We are often able to double our attendance in these cases.

Webinar: Presentations

  • 2 weeks prior to your webinar, send your final webinar presentation to Webinar. All presentations must be reviewed prior to the webinar.

  • NOTE: presentations not received 2 weeks before the webinar date will result in the webinar being cancelled.

  • Logos:

    • Obsolete, low-res (i.e., pixelated), and malformatted logos are an epidemic among conference presentations. High-res logos of over 1000 cloud native projects, products, and companies are available in the cloud native landscape and the serverless and member landscapes. All logos are in the card mode and can be found with Cmd-F or Cntl-F from your browser. Note that all of these logos are stacked, not horizontal, and include the name. The logos are all the most current (or you can open a pull request if they’re not).
    • Please see the CNCF style guide which covers things like abbreviating Kubernetes as K8s not K8 or K8S as well as the proper capitalization of projects like gRPC and containerd.

Webinar Moderator

CNCF will provide a moderator for the webinar. The moderator is typically a CNCF ambassador or a CNCF staff member.

The moderator is responsible for covering the housekeeping items and helping the presenter manage the Q&A.

Webinar: Day-Of Details

  • Webinar Prep: ½ hour before the webinar starts. Soundcheck, webinar slides, moderation of the Q&A.
  • Live Webinar: Starts at the top of the hour
  • Typical timing of the webinar - approximately 5 minute introduction, 45 minute presentation, 10 minutes of Q&A
  • A CNCF Ambassador or CNCF staff will help moderate (introduction, feeding questions to the presenter)
  • Webinar Platform: Zoom

After the webinar, registration numbers and a link to the webinar on YouTube will be shared with the company hosting the webinar. CNCF does not provide a copy of the webinar recording for individual company use.

Please note: We are unable to share the list of leads or include any promotions with the intention of driving leads.

Summary

Any questions on the webinar program, email webinars@cncf.io.

CNCF网络研讨会指南#

概述

CNCF网络研讨会能够经济高效地帮助社区成员了解主流趋势和开源云原生技术。网络研讨会面向会员、CNCF孵化和毕业项目、CNCF大使以及CNCF特别兴趣小组。 请注意：根据LF隐私政策，我们无法分享销售线索。

网络研讨会日程安排

英文网络研讨会日程安排为每周二上午10:00-11:00（太平洋时间）；每周三上午10:00-11:00（太平洋时间）；每周四上午9:00-10:00（太平洋时间）。

项目、大使和特别兴趣小组网络研讨会安排在周五上午10:00-11:00（太平洋时间）。

中文网络研讨会通常安排在周三或周四上午10点（北京/上海时间）。

网络研讨会举办方

  • 白金会员和金牌会员可每季度举办一次网络研讨会。
  • 银牌会员可每6个月举办一次网络研讨会。
  • 最终用户支持者会员无法举办网络研讨会。
  • 毕业和孵化项目可每年举办两次网络研讨会，以便公布版本发布信息或项目最新进展。但Kubernetes只能在版本发布大约30天后每季度举办一次网络研讨会。
  • 沙盒项目不能举办网络研讨会。但CNCF会员公司可以在被指定的会员网络研讨会期间讨论其开源沙盒项目。
  • CNCF大使可根据自己的日程安排举办网络研讨会。
  • CNCF特别兴趣小组可每年举办一次网络研讨会。
  • CNCF会员网络研讨会的标题前面将带有“会员网络研讨会”字样。
  • CNCF项目网络研讨会的标题前面将带有“项目网络研讨会”字样。
  • CNCF大使网络研讨会的标题前面将带有“大使网络研讨会”字样。
  • CNCF特别兴趣小组网络研讨会的标题前面将带有“特别兴趣小组网络研讨会”字样。

网络研讨会内容指南

  • 挑选网络研讨会主题时，最简单的一个方法便是参考KubeCon + CloudNativeCon演讲主题规定。
  • 不得直接宣传产品。可以对同类产品（例如，云原生存储）进行比较，但切勿宣传。
  • 您所描述的任何平台、工具或技术都必须开源，并且适用于CNCF项目。

网络研讨会日历

[网络研讨会日历]（https://calendly.com/cncf_webinars/cncf-webinar）开放6个月的时段，比如2020年上半年、2020年下半年。您可以在开放前大约6周进行预约。 打开网络研讨会日历，查看可用日期，选择您期望的日期便可。系统将会通过Calendly自动发送一封日历邀请函，上面带有您的公司/项目名称，以确认网络研讨会的主办方正确无误。网络研讨会举办日期临近前，我们还会向您发送一封电子邮件，确认网络研讨会能否如约进行，并告知您后续步骤。

如何挑选主题

  • 这些网络研讨会的宗旨是向社区成员普及行业知识，帮助企业紧跟时代脉搏。
  • 受众对有助于他们解决问题的技术演示感兴趣，并希望能够向您的专家提问。
  • 我们的受众包括开发人员、架构师、首席信息官和首席技术官。主题应为您的目标受众量身定制。
  • 我们今年将重点放在SEO优化上，以吸引更多的用户进行注册和浏览，因此，请多花些心思放在摘要上，确保重要的关键词突出显眼。当然，我们也会给出一些建议。
  • 热门主题：监控/可观察性、CNCF项目进度或简介、持续集成/持续交付、开发人员经验、部署策略、边缘计算、安全性（例如RBAC）、机器学习/人工智能。

网络研讨会检查清单##

提前4周

  • 标题
  • 摘要
  • 演讲者信息
    • 头像
    • 职务
    • 公司
    • 个人简历
  • 电子邮件地址（面向所有演讲者/专家小组成员）

提前1周

  • 网络研讨会演示幻灯片
  • 如果您想进行现场彩排，请在本周进行

请将所有资料发送至网络研讨会。

** 网络研讨会推广和准备详情 **

  • 我们收到演讲摘要并在Zoom中完成网络研讨会设置后，便会向主办公司发送网络研讨会注册页面的链接。主办公司应使用该链接来推广网络研讨会。
  • 将网络研讨会添加到CNCF网络研讨会页面。
  • CNCF通过电子邮件、CNCF和KubeWeekly新闻通讯以及Twitter来推广网络研讨会。
  • 最成功的网络研讨会需要主办公司和CNCF的共同推广。在这种情况下，网络研讨会出席率通常能提高一倍。

网络研讨会：演示文稿

  • 请在网络研讨会召开前1周，将您的网络研讨会演示文稿发送给网络研讨会。在网络研讨会开始之前，所有演示文稿都必须经过审核。
  • 标识：
    • 过时、低分辨率（例如像素化）和格式错误的标识是会议演示文稿中的一种常见问题。云原生汇总图以及无服务器和成员汇总图中有上千个云原生项目、产品和公司的高分辨率标识。所有标识均以卡片模式显示，可以在浏览器中使用Cmd-F或Cntl-F快捷查找。请注意，所有这些标识都应垂直显示（而非平铺），并包含名称。标识均为最新版本（如果不是，您可以发起Pull Request）。
    • 请参阅CNCF风格指南，其中包含将Kubernetes缩写为K8s（而非K8或K8S）以及gRPC和containerd等项目的大小写规定。

网络研讨会主持人

CNCF将为网络研讨会提供主持人，主持人通常由CNCF大使或CNCF员工来担任。 主持人负责处理日常事务，并帮助演讲者主持问答环节。

网络研讨会：具体日期

  • 声音检查：在网络研讨会开始前半小时进行。
  • 现场直播：周二上午10:00-11:00（太平洋时间），周三10:00-11:00（太平洋时间），周四上午9:00-10:00（太平洋时间）、周五上午10:00-11:00（太平洋时间）
  • 网络研讨会的常规时间安排：约5分钟介绍，45分钟演示，10分钟问答
  • CNCF大使或CNCF工作人员将帮助主持各个流程（介绍、向演讲者提问）
  • 网络研讨会平台：Zoom

网络研讨会结束后，注册编号和YouTube上网络研讨会的链接将会发送给网络研讨会的主办公司。

请注意：我们无法分享销售线索或添加任何旨在促进产品销售的宣传内容。

概要

有关网络研计会计划的任何问题，请发送电子邮件至webinars@cncf.io。