Add cross-env before using NODE_ENV

[leonidasmi]

Context

• Continuing Optimize build commands & building the plugin js #20874 this fixes the build of the assets for Windows environments.

Summary

This PR can be summarized in the following changelog entry:

• Fixes the new way of asset building for Windows environments

Relevant technical choices:

Test instructions

Test instructions for the acceptance test before the PR gets merged

This PR can be acceptance tested by following these steps:

• N/A

Relevant test scenarios

• Changes should be tested with the browser console open
• Changes should be tested on different posts/pages/taxonomies/custom post types/custom taxonomies
• Changes should be tested on different editors (Default Block/Gutenberg/Classic/Elementor/other)
• Changes should be tested on different browsers
• Changes should be tested on multisite

Test instructions for QA when the code is in the RC

• QA should use the same steps as above.

QA can test this PR by following these steps:

Impact check

This PR affects the following parts of the plugin, which may require extra testing:

UI changes

• This PR changes the UI in the plugin. I have added the 'UI change' label to this PR.

Other environments

• This PR also affects Shopify. I have added a changelog entry starting with [shopify-seo], added test instructions for Shopify and attached the Shopify label to this PR.

Documentation

• I have written documentation for this change. For example, comments in the Relevant technical choices, comments in the code, documentation on Confluence / shared Google Drive / Yoast developer portal, or other.

Quality assurance

• I have tested this code to the best of my abilities.
• During testing, I had activated all plugins that Yoast SEO provides integrations for.
• I have added unit tests to verify the code works as intended.
• If any part of the code is behind a feature flag, my test instructions also cover cases where the feature flag is switched off.
• I have written this PR in accordance with my team's definition of done.
• I have checked that the base branch is correctly set.

Innovation

• No innovation project is applicable for this PR.
• This PR falls under an innovation project. I have attached the innovation label.
• I have added my hours to the WBSO document.

Fixes #

[igorschoester]

LGTM ✅

[coveralls]

Pull Request Test Coverage Report for Build 6dad050d6d4d9a8591aafa9791bdc01b15aefb6b

Details

• 0 of 0 changed or added relevant lines in 0 files are covered.
• No unchanged relevant lines lost coverage.
• Overall first build on fix-new-build-for-windows at 26.131%

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Totals
Change from base Build 7fc2d4764c466fa860edf30577545e7b7aea6cce:	26.1%
Covered Lines:	3649
Relevant Lines:	12789

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💛 - Coveralls