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San Jose Mercury News -
Mother Jones -
- Occupy Oakland Landing Page
- Tumblr to display photos (mock page on actual site)
- Google+ (works more business audience)
- Didn't tweet Whole Foods Dilemma until they could get a quote from the company.
- Responsibility of news org to reflect on story after reporting in realtime/using social media
Oakland Tribune -
- Storify in the newsroom
- "A (realtime) notebook for reporters" - available for everybody
- Problem w Occupy Wall Street
- no central body
- no central figure head
- "Storify helps you do journalism asynchronously"
do a lot at once
- "It's hard for us to know when a Storify is over"
- tried to create structure with datelines, etc.
- Reporter told serialized stories on Twitter — mini narratives
- Minute-to-minute reporting is valuable, but not sustainable (on most budgets) — reporting is now changing to analysis and context.
East Bay Express -
- How social media/storify to tell stories
- Storify address complaint: occupiers feel sensationalized — thus storify has them in their own words
- "If it doesn't go in print, it doesn't go in Storify"
- Print doesn't give the immediacy that storify/social media do.
- Occupiers held press conference; tend not to like TV news cameras
Oakland Local —
- Alt weekly, not well equip to cover breaking news — Storify makes that possible
- Different perspectives from one account = confusion, thus reporters text tweets to editors
- Tell reporters to tweet only what they see, not just word of mouth
- Keep your audience in mind — report coverage that your niche can understand.
- Community voices (curated content) and professional reporters
- 20 percent increase in traffic because of national interest
- running pieces from people IN the movement (community voice)
- Storify/ScribbleLive put up viewpoints we don't endorse (attribution to users)
- 11 percent of audience
- Google Analytics doesn't track WAP (featurephone) browsers?!
- Journos becoming amplifiers for citizens — sources become reporters
- People understand they are documentarians. And news orgs may want to cite them.
- Oakland Local had viral (high traffic) story on OccupyOakland even after SFChronicle and Oakland Tribune published stories first. Readership trusted their voice.
- Live blog -> Tweets -> Live blog (create a cycle)
- Main page on site
- "Submit Your Own" user-generated content added to major news stories (slideshows primarily)
- Not Storify users (yet)
- Reports back to DC (according to @magicandrew)
- News organizations often have disconnect from using social media
- Approached OccupyOakland using primarily Storify
- Subscribes to OccupyOakland SMS for news info
- Add specific Twitter feeds to ScribbleLive feed (Merc, MotherJones, etc.)
- Tackable for user-generated photos (300 photos!)
- There's no news cycle (implies beginning and end)