San Jose Mercury News - Debora Peterson

Occupy Oakland Landing Page
Tumblr to display photos (mock page on actual site)
Google+ (works more business audience)
Didn't tweet Whole Foods Dilemma until they could get a quote from the company.
Responsibility of news org to reflect on story after reporting in realtime/using social media

Mother Jones - Tasneem Raja

Storify in the newsroom
"A (realtime) notebook for reporters" - available for everybody
Problem w Occupy Wall Street
- no central body
- no central figure head
"Storify helps you do journalism asynchronously" do a lot at once
"It's hard for us to know when a Storify is over"
- tried to create structure with datelines, etc.
Reporter told serialized stories on Twitter — mini narratives
Minute-to-minute reporting is valuable, but not sustainable (on most budgets) — reporting is now changing to analysis and context.

How social media/storify to tell stories
- Storify address complaint: occupiers feel sensationalized — thus storify has them in their own words
- "If it doesn't go in print, it doesn't go in Storify"
- Print doesn't give the immediacy that storify/social media do.
- Occupiers held press conference; tend not to like TV news cameras

Alt weekly, not well equip to cover breaking news — Storify makes that possible
Different perspectives from one account = confusion, thus reporters text tweets to editors
Tell reporters to tweet only what they see, not just word of mouth
Keep your audience in mind — report coverage that your niche can understand.

Community voices (curated content) and professional reporters
20 percent increase in traffic because of national interest
running pieces from people IN the movement (community voice)
Storify/ScribbleLive put up viewpoints we don't endorse (attribution to users)
11 percent of audience
- Google Analytics doesn't track WAP (featurephone) browsers?!
Journos becoming amplifiers for citizens — sources become reporters
- People understand they are documentarians. And news orgs may want to cite them.
Oakland Local had viral (high traffic) story on OccupyOakland even after SFChronicle and Oakland Tribune published stories first. Readership trusted their voice.

Live blog -> Tweets -> Live blog (create a cycle)
Main page on site
"Submit Your Own" user-generated content added to major news stories (slideshows primarily)
Not Storify users (yet)
Reports back to DC (according to @magicandrew)

Name		Name	Last commit message	Last commit date
Latest commit History 5 Commits
README.markdown		README.markdown