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San Jose Mercury News - Debora Peterson

  • Occupy Oakland Landing Page
  • Tumblr to display photos (mock page on actual site)
  • Google+ (works more business audience)
  • Didn't tweet Whole Foods Dilemma until they could get a quote from the company.
  • Responsibility of news org to reflect on story after reporting in realtime/using social media

Mother Jones - Tasneem Raja

  • Storify in the newsroom
  • "A (realtime) notebook for reporters" - available for everybody
  • Problem w Occupy Wall Street
    • no central body
    • no central figure head
  • "Storify helps you do journalism asynchronously" do a lot at once
  • "It's hard for us to know when a Storify is over"
    • tried to create structure with datelines, etc.
  • Reporter told serialized stories on Twitter — mini narratives
  • Minute-to-minute reporting is valuable, but not sustainable (on most budgets) — reporting is now changing to analysis and context.

Oakland Tribune - Angela Woodhall

  • How social media/storify to tell stories
    • Storify address complaint: occupiers feel sensationalized — thus storify has them in their own words
    • "If it doesn't go in print, it doesn't go in Storify"
    • Print doesn't give the immediacy that storify/social media do.
    • Occupiers held press conference; tend not to like TV news cameras

East Bay Express - Ellen Cushing

  • Alt weekly, not well equip to cover breaking news — Storify makes that possible
  • Different perspectives from one account = confusion, thus reporters text tweets to editors
  • Tell reporters to tweet only what they see, not just word of mouth
  • Keep your audience in mind — report coverage that your niche can understand.

Oakland Local — Susan Mernit

  • Community voices (curated content) and professional reporters
  • 20 percent increase in traffic because of national interest
  • running pieces from people IN the movement (community voice)
  • Storify/ScribbleLive put up viewpoints we don't endorse (attribution to users)
  • 11 percent of audience
    • Google Analytics doesn't track WAP (featurephone) browsers?!
  • Journos becoming amplifiers for citizens — sources become reporters
    • People understand they are documentarians. And news orgs may want to cite them.
  • Oakland Local had viral (high traffic) story on OccupyOakland even after SFChronicle and Oakland Tribune published stories first. Readership trusted their voice.

HuffPoSF - Carly Schwatz

  • Live blog -> Tweets -> Live blog (create a cycle)
  • Main page on site
  • "Submit Your Own" user-generated content added to major news stories (slideshows primarily)
  • Not Storify users (yet)
  • Reports back to DC (according to @magicandrew)

KQED - Ian Hill

  • News organizations often have disconnect from using social media
  • Approached OccupyOakland using primarily Storify
    • User-generated content
  • Subscribes to OccupyOakland SMS for news info
  • Add specific Twitter feeds to ScribbleLive feed (Merc, MotherJones, etc.)
  • Tackable for user-generated photos (300 photos!)
  • There's no news cycle (implies beginning and end)
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