The R Advertising Tag allows advertisers to store a server-side cookie and send a conversion event (S2S) to R Advertising.
This tag tracks three events types:
page_view
reads R Advertising's query parameter from the URL (tduid
) and stores it on a server-side cookie namedradv
. (The default query parameter is set totduid
, but can be changed in the advanced parameters section.)purchase
sends the event to R Advertising
By default the value sent is using the GA4 data model:
orderNumber
is using thetransactionId
from GA4orderValue
is using the operation:eventModel.value - eventModel.tax - eventModel.shipping
to get the value without tax and shipping.
Both of those parameters can be overwritten in the advanced parameters section.
Please raise any issue on GitHub.
R Advertising Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.