Mall Customer Segmentation [GSSOC'23] #186
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#181
In this Project, we have implemented 2 algorithms - Hierarchical Clustering & KMeans for Mall Customer Segmentation to get
a sense of how the purchasing power of the customers is a base point to create Marketing Strategies. This project's logic can be used in various businesses of different scales.
GSSOC Participant
Contributor
Closes: #181
Describe the changes you've made
Give a clear description what modifications you have made-
Have created a Mall Customer Segmentation ML project which uses a publicly available Dataset for a Mall and trying to understand customers sentiments while purchasing and Finding results.
Tasks Performed: -
1.Data Collection
2.EDA & Preprocessing
3.Hierarchical Clustering + Its findings
4.KMeans+Findings
Type of change
What sort of change have you made:
How Has This Been Tested?
Describe how have you verified the changes made
Tested by plotting different plots and finding out relations.
Checklist:
Screenshots
KMeans
![Screenshot (81)](https://private-user-images.githubusercontent.com/99585576/252156258-116deece-5cf4-4ccf-a940-f587667b78d6.png?jwt=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.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.dEMjrxr-p9kmwPYGf1SYy9zVP8BEl2dJPYUoSaEZRTA)