I wrote this paper back in my freshman year along with my teammates @mahir2237 and @pranjali1312. We analysed the role of data mining in the rise of OTT platforms. It is a short but extremely informative read.
Abstract The recent times have witnessed a major turn around in the entertainment industry. Traditional television systems are slowly losing viewership, while online streaming platforms are booming. There have been large scale movements in show businesses, advertisement industries, content genres, etc. Various forms of data analysis have been widely used for predictive analysis and for advertisements. Over the course of this paper, we have made an attempt at understanding the performance and significance of data mining techniques in the modern day show business