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marketing.schema.md

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Marketing Schema

https://ns.adobe.com/xdm/context/marketing

The information related to marketing activities that are active with the touchpoint.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stabilizing No Forbidden Permitted context/marketing.schema.json

Schema Hierarchy

Marketing Example

{
  "xdm:trackingCode": "marketingcampaign111"
}

Marketing Properties

Property Type Required Defined by
xdm:campaignGroup string Optional Marketing (this schema)
xdm:campaignName string Optional Marketing (this schema)
xdm:trackingCode string Optional Marketing (this schema)
* any Additional this schema allows additional properties

xdm:campaignGroup

Campaign group

Name of the campaign group where multiple campaigns are grouped together like '50%_DISCOUNT'.

xdm:campaignGroup

  • is optional
  • type: string
  • defined in this schema

xdm:campaignGroup Type

string

xdm:campaignName

Campaign name

Name of the campaign used to identify marketing campaign like '50%_DISCOUNT_USA' or '50%_DISCOUNT_ASIA'.

xdm:campaignName

  • is optional
  • type: string
  • defined in this schema

xdm:campaignName Type

string

xdm:trackingCode

Tracking code

Tracking code that can be used to identify the marketing campaign the event is associated with.

xdm:trackingCode

  • is optional
  • type: string
  • defined in this schema

xdm:trackingCode Type

string