Update readme.

README.rst

@@ -2,10 +2,31 @@ CONvenient Construction Tool
 ============================
 
 `Documentation <http://conduct.rtfd.org>`_
-
 Author: `Alexander Lenz <mailto:alexander.lenz@posteo.de>`_
 
 
+conduct is a build system that is intended to be used as a standalone script (conduct.py) or in conjunction with some load balancer (e.g. via Jenkins).
+
+The idea is to checkout/install conduct to some system, give it a build chain config and the necessary parameters, and everything else shall be done automatically. That means:
+
+        Bootstrapping of necessary tools
+        Configuring necessary tools
+        Building by using the given chain config and parameters
+        Cleanup after the build
+        Rollback the boostrapped packages (if desired)
+
+Basically, conduct’s goals are:
+
+        easy to configure the build process
+        easy to use the build process
+        easy to extend for special needs
+        consistent logging
+        automatic boostrapping
+        great selection of standard build steps
+
+
+
+
 Special thanks for contribution and other input to:
 	* `Georg Brandl <mailto:georg@python.org>`_
 	* `Dr. Enrico Faulhaber <mailto:enrico.faulhaber@arcor.de>`_