Bellabeat-Capstone-Project-with-R

This capstone project is part of the Google Data Analytics Course. The project consists of answering a business task based on the data provided. The data cleaning and data visualization was performed in R.

This capstone project follows the six stages of data analysis process: (Ask, Prepare, Process, Analyze, Share, Act)

Business task:

Identify growth opportunities in the smart device industry by analyzing product trends and their effects on consumer behavior, in order to make data-driven business decisions.

Results

Conclusion

By leveraging data-driven insights, businesses can make informed decisions and tailor their offerings to serve their target audience better.

Based on the analysis, investing in advertising during peak usage times, particularly Tuesday to Thursday between 5:00 PM and 7:00 PM, could be a potential growth opportunity. Additionally, targeting light exercisers with smart devices that meet their specific needs and preferences may be a promising strategy for companies looking to expand their market share.