[Lighthouse-122] Some copy tweaks on the ITU kit page

make_mozilla/static_pages/templates/static_pages/itu_kit.html

@@ -66,6 +66,7 @@ <h2>Step 1 – Choose the Issue that Matters Most to You</h2>
         <p><strong>Dig deeper</strong></p>
         <p>Useful resources for exploring further:</p>
         <ul>
+            <li><a href="https://blog.mozilla.org/blog/2012/11/29/the-itu-and-you/">Mozilla's position on the ITU</a></li>
             <li><a href="http://africa-ig.wiki.apc.org/index.php/Main_Page">The Association for Progressive Communications</a></li>
             <li><a href="http://publicknowledge.org/issues/itu">Public Knowledge</a></li>
             <li><a href="https://www.cdt.org/issue/ITU">The Center for Democracy and Technology</a></li>
@@ -80,25 +81,25 @@ <h2>Step 2 – Decide What You Want People to Do</h2>
     </header>
     <div class="content">
         <img class="stretch" title="ITU" src="{{ MEDIA_URL }}img/static_pages/the-web.jpg" alt="" />
-        <p>Now that you know what's at stake, what do you want people &#8211; your friends, colleagues, or community members &#8211; to do about it? Choose from the  options we&#8217;ve pulled together or create you own.</p>
+        <p>Now that you know what's at stake, what do you want people &#8211; your friends, colleagues, or community members &#8211; to do about it? Choose from the  options we've pulled together or create you own.</p>
         <p>You can ask people to&#8230;</p>
         <p><strong>A) Contact Their ITU Delegation</strong></p>
         <p><strong>Governments will be represented at the ITU by delegations from each country</strong>. These people will take part in the meetings, so ensuring they hear your voice is a good place to start.</p>
-        <p><a href="http://wcitleaks.org/">WCITLeaks</a> has obtained a full list of the delegates and their contact information as of November 18, so you can find out who is representing your country and get in touch with them. Access it here in <strong><a href="http://files.wcitleaks.org/public/S12-WCIT12-ADM-0004!!PDF-E_18Nov.pdf">PDF format</a>.</strong></p>
+        <p>An international coalition of civil society groups has launched a tool that will let you send an e-mail directly to your country's ITU delegation. <a href="http://www.protectinternetfreedom.net/stand">You can access it here.</a></p>
         <p><strong>B) Mobilize on the Web</strong></p>
         <p>An international coalition of advocates and activists are bringing together as many web users as possible to make a joint declaration to the ITU for greater transparency and participation. Signing and spreading the word about these petitions will send a  clear message.</p>
         <ul class="indent">
-            <li><strong><a href="http://protectinternetfreedom.net/">OpenMedia.ca: &#8220;Protect Internet Freedom.&#8221;</a></strong>Asserts that Internet governance decisions &#8220;should be made in a transparent manner with genuine multi-stakeholder participation from civil society, governments, and the private sector.&#8221;</li>
-            <li><strong><a href="https://www.whatistheitu.org/">Access Now &amp; Fight For The Future: &#8220;What Is The ITU?&#8221;</a></strong> A rallying cry for individuals on the ground to demand that their governments not hand over web governance functions to the ITU.</li>
-            <li><strong><a href="https://www.cdt.org/letter/sign-letter-opposing-itu-authority-over-internet">Center for Democracy and Technology: &#8220;Open Letter.&#8221;</a></strong> Emphasizes the human rights issues surrounding the ITU&#8217;s lack of transparency. Open to organizational sign-ons. Translated into multiple languages.</li>
-            <li><strong><a href="https://www.google.com/takeaction/">Google: &#8220;Take Action.&#8221;</a></strong> “A free and open world depends on a free and open Internet. Governments alone, working behind closed doors, should not direct its future.”</li>
-            <li><strong><a href="http://bestbits.igf-online.net/statement/">Best Bits: &#8220;Statement of Civil Society Groups and Members.&#8221;</a></strong> A coalition of international civil society groups. This letter includes a number of specific policy statements and recommendations to the ITU.</li>
+            <li><strong><a href="http://protectinternetfreedom.net/">OpenMedia.ca: "Protect Internet Freedom."</a></strong>Asserts that Internet governance decisions "should be made in a transparent manner with genuine multi-stakeholder participation from civil society, governments, and the private sector".</li>
+            <li><strong><a href="https://www.whatistheitu.org/">Access Now &amp; Fight For The Future: "What Is The ITU?"</a></strong> A rallying cry for individuals on the ground to demand that their governments not hand over web governance functions to the ITU.</li>
+            <li><strong><a href="https://www.cdt.org/letter/sign-letter-opposing-itu-authority-over-internet">Center for Democracy and Technology: "Open Letter".</a></strong> Emphasizes the human rights issues surrounding the ITU's lack of transparency. Open to organizational sign-ons. Translated into multiple languages.</li>
+            <li><strong><a href="https://www.google.com/takeaction/">Google: "Take Action".</a></strong> “A free and open world depends on a free and open Internet. Governments alone, working behind closed doors, should not direct its future.”</li>
+            <li><strong><a href="http://bestbits.igf-online.net/statement/">Best Bits: &"Statement of Civil Society Groups and Members".</a></strong> A coalition of international civil society groups. This letter includes a number of specific policy statements and recommendations to the ITU.</li>
         </ul>
         <p><strong>C) Organize a Local Event</strong></p>
-        <p>Mobilizing people on the ground in your community is a great way to engage in the conversation. <a href="{{ url('events') }}">Mozilla&#8217;s Webmaker</a> platform makes it easy for you to schedule your own event and let others know about it. You can also collaborate with:</p>
+        <p>Mobilizing people on the ground in your community is a great way to engage in the conversation. <a href="{{ url('events') }}">Mozilla's Webmaker</a> platform makes it easy for you to schedule your own event and let others know about it. You can also collaborate with:</p>
         <ul class="indent">
-            <li><strong>Mozilla Representatives (&#8220;ReMo&#8221;).</strong> <a href="https://reps.mozilla.org/">ReMo</a> is a coalition of volunteer Mozillians around the world. They&#8217;re plugged into local communities engaged with these issues, and are a good group to get in touch with if you&#8217;re planning something.</li>
-            <li><strong>Mozilla Micro-Grantees.</strong> We&#8217;ve funded ten open web advocates from around the world to get involved and raise awareness about the ITU. They&#8217;re working on a number of different projects that may fit with your message, and some of them will be on the ground in Dubai. <a href="{{ url('itu_advocates') }}">Get in touch with them here</a>.</li>
+            <li><strong>Mozilla Representatives ("ReMo").</strong> <a href="https://reps.mozilla.org/">ReMo</a> is a coalition of volunteer Mozillians around the world. They're plugged into local communities engaged with these issues, and are a good group to get in touch with if you're planning something.</li>
+            <li><strong>Mozilla Micro-Grantees.</strong> We've funded ten open web advocates from around the world to get involved and raise awareness about the ITU. They're working on a number of different projects that may fit with your message, and some of them will be on the ground in Dubai. <a href="{{ url('itu_advocates') }}">Get in touch with them here</a>.</li>
         </ul>
     </div>
 </section>
@@ -107,7 +108,7 @@ <h2>Step 2 – Decide What You Want People to Do</h2>
         <h2>Step 3 – Create and Share Your Message</h2>
     </header>
     <div class="content">
-        <p>You&#8217;ve chosen the issues you care about and you&#8217;ve decided what you want your friends to do about it.<strong> Now, you can craft and customize your own Popcorn video to get the word out. </strong>Some things to consider when creating your message:</p>
+        <p>You've chosen the issues you care about and you've decided what you want your friends to do about it.<strong> Now, you can craft and customize your own Popcorn video to get the word out. </strong>Some things to consider when creating your message:</p>
         <ul class="indent">
             <li><strong>What do you think about the WCIT and ITU?</strong> What concerns you the most?</li>
             <li><strong>How do you want the web to be governed?</strong></li>
@@ -117,8 +118,8 @@ <h2>Step 3 – Create and Share Your Message</h2>
             <li><strong>Sharing:</strong> How do you make the message sharable? Is there someone that others can do to help you spread the word?</li>
             <li><strong>Language:</strong> Have you translated the video into your local language?</li>
         </ul>
-        <p>In collaboration with <a href="https://www.accessnow.org/">Access Now</a> and <ahref="http://www.fightforthefuture.org/">Fight for the Future</a>, we&#8217;ve put together an interactive video about the ITU that you can customize for your own needs and share with others. <strong><a href="https://www.webmaker.org/en-US/projects/roll-your-own-itu-activism-video/">Just click here and you&#8217;ll be editing your own video in minutes.</a></strong></p>
-        <p>If making a Popcorn video isn&#8217;t your think you could write a blog post, share your message on social media, or just start talking to your friends in your local community about what&#8217;s going on.</p>
+        <p>In collaboration with <a href="https://www.accessnow.org/">Access Now</a> and <ahref="http://www.fightforthefuture.org/">Fight for the Future</a>, we've put together an interactive video about the ITU that you can customize for your own needs and share with others. <strong><a href="https://www.webmaker.org/en-US/projects/roll-your-own-itu-activism-video/">Just click here and you'll be editing your own video in minutes.</a></strong></p>
+        <p>If making a Popcorn video isn't your thing you could write a blog post, share your message on social media, or just start talking to your friends in your local community about what's going on.</p>
     </div>
 </section>
 <section id="and_finally">