A single page ad allows an ad creative to appear as a full page, dynamically interleaved, within the pages of an AMP story. For more information about AMP stories, see here.
Single page ads are similar to regular Google Ad Manager ads, but must be tagged as script elements within an <amp-story-auto-ads> element as follows:
<amp-story-auto-ads>
<script type="application/json">
{
"ad-attributes": {
"type": "doubleclick",
"data-slot": "/30497360/a4a/amp_story_dfp_example"
}
}
</script>
</amp-story-auto-ads>You cannot use an <amp-ad> element to display a single page ad within a story.
Single page ad creatives must contain two meta tags: one to specify the call-to-action enum, and one to specify the outlink URL. E.g.,
<meta name="amp-cta-url" content="https://www.example-ads.com/landing?q=123" />
<meta name="amp-cta-type" content="EXPLORE" />A third meta tag should also be included to indicate the landing page type
<meta name="amp-cta-landing-page-type" content="NONAMP" />See the above link for allowed call-to-action buttons. By design, these will be the only clickable elements of the creative unit. This means that while things like AMP carousels are allowed within a single page story ad, they will not be clickable.
You can find a fully working example hosted on ampbyexample.com.
Google Ad Manager trafficking instructions can be found in the DFP Help Center.