Skip to content

Latest commit

 

History

History
executable file
·
246 lines (216 loc) · 8.92 KB

search-engine-optimization-quiz.md

File metadata and controls

executable file
·
246 lines (216 loc) · 8.92 KB
Raw

Search Engine Optimization (SEO)

Q1. When developing a backlink strategy, what approach would be most beneficial?

  • Guest post the article to as many sites as possible
  • Create an infographics and share it with relevant bloggers
  • Create diverse and unnatural links
  • Distribute links in comment sections of websites

Q2. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

  • It is longer
  • It is not preferable
  • It uses structured markup
  • It is readable to a human

Q3. Which HTTP response status code would indicate a page has been moved permanently?

  • 410
  • 302
  • 200
  • 301

Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

  • Spam injection
  • Cloaking
  • Sneaky Redirect
  • Splicing

Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?

  • Provide a 150 x 80 pixel thumbnail image
  • Add Schema.org VideoObject
  • Convert .mp4 videos to .mov
  • Embed video objects with JavaScript conditionals

Q6. Google primarily determines indexing and ranking by crawling which version of a page?

  • Responsive version
  • Submitted version
  • Mobile version
  • Desktop version

Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

  • Google Analytics
  • Google Keyword Planner
  • Google Search Console
  • Google Trends

Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

  • [ ]
User-agent: Allbots
Disallow: \*
  • [ ]
User-agent: /
Disallow: \*
  • [ ]
User-agent: /
Disallow:
  • [x]
User-agent: \*
Disallow: /

Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

  • Both the pop-up and the content of the page will be indexed
  • The pop-up will be indexed instead of the desired body content
  • An interstitial pop-up is treated the same as a soft 404
  • The pop-up will be ignored, and the content of the page will be indexed correctly

Q10. You notice a particular product in an e-commerce storefront is no longer indexed despite no technical issues. What is a likely reason for this?

  • No title or meta description tags were provided
  • The Keywords is too competitive
  • Robots.txt is configured to allow access
  • The product is out of stock

Q11. All bylone dates for articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  • The site has been delisted from Google Search
  • A Google News sitemap was not provided within 30 days of setting up a publisher center account
  • The site kept updating the dates to make the content appear fres, without changing
  • The articles have aged more than 365 days without any significant updates to the content or the site

Q12. Which approach is not advisable to Geo-targeting your website?

  • Using a gTLD with subdomain
  • using URL parameters
  • Using a ccTLD
  • Using a gTLD with a subdirectory

Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

  • Recommend that they add more products
  • WOrd on compressing image files
  • 302 redirect all product pages to URL that contains target keywords
  • 302 redirect all product ages to a URL that contains target keywords
  • Register the business with a Google My Business account.

Q14. What Does The Term "Sandbox" Mean In SEO?

  • The Box With Paid Ads That Appear When You Perform A Search.
  • This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
  • A Special Category Of Sites That Are Listed In Kid-safe Searches
  • The First 10 Search Results For A Particular Keyword.

Q15. What Is Anchor Text?

  • It Is The Main Body Of Text On A Particular Web Page
  • It Is The Text Within The Left Or Top Panel Of A Web Page
  • It Is The Visible Text That Is Hyper Linked To Another Page
  • It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?

  • Microsoft + .pdf
  • "Microsoft" + "pdf"
  • Microsoft AND "pdf"
  • Microsoft filetype:pdf

Q17. Which link is not crawlable?

  • <a href="http://domain.com">
  • <a onclick="newwin('domain.com')">
  • <a href="http://domain.com" class="blue">
  • <a href="../category-2/page">

Q18. Which choice represents the best header structure?

  • [ ]
H1: How to Bak Bagels
H2: Ingredients
H3: Dry Ingredients
H4: Wet Ingredients
H2: Instructions
H6: Reviews
  • [ ]
H1: How to Bak Bagels
H1: Ingredients
H1: Dry Ingredients
H1: Wet Ingredients
H1: Instructions
H2: Reviews
  • [ ]
H1: How to Bak Bagels
H2: Ingredients
H3: Dry Ingredients
H3: Wet Ingredients
H2: Instructions
H2: Reviews
  • [x]
H1: How to Bak Bagels
H2: Ingredients
H4: Dry Ingredients
H5: Wet Ingredients
H6: Instructions
H1: Reviews

Q19. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

  • [ ]
User-agent: \*
Disallow: /
  • [ ]
User-agent: \*
Disallow: /
  • [ ]
User-agent: /
Disallow: \*
  • [ ]
User-agent: Allbots
Disallow: \*

Q20. All byline dates articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  • The site has been delisted from Google Search
  • The site kept updating the date to make the content appear fresh, without changing the content.
  • The articles have aged more than 365 days without any significant updates to the content or the site.
  • A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

Q21. What is an example of a Google search result that can be found in position zero?

  • Google Ads result
  • featured snippet
  • related searches
  • autocomplete

Q22. When creating accessible video content, what should you consider including?

  • transcript
  • thumbnail
  • Flash Player
  • event tracking

Q23. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

  • Buy donutbakingsupplies.com and 301 redirect to your website
  • Add the keyword "donut supplies" to every page.
  • Create a new blog with high-quality donut recipes
  • Join a link farm to rapidly build inbounnd links.

Q24. Why is it important to be mindful of outbound follow links?

  • There is a limit to how many links you can create.
  • all of these answers
  • Any follow links reduce your PageRank by 1.
  • Your site's reputation is tied to the sites you link to.

Q25. Which statement is true about JSON-LD?

  • It has no relation to JSON.
  • It is the only structured data format available.
  • It is considered the most complicated approach to adding structured data.
  • It is Google's preferred structured data format.

Q26. What is a key reason why duplicate content might cause an issue with ranking?

  • It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
  • It requires using a 302 redirect, which dilutes PageRank.
  • It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
  • It makes it difficult for a search engine to determine the original and authoritative content source.

Q27. What attribute would you use to describe the content of an image?

  • tabindex
  • longdesc
  • src
  • alt

Q28. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

  • synonyms and related words
  • queries about benefits, features, problems
  • how-to and question-based queries
  • focusing on only high-volume, high-popularity words

Q29. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

  • Google Keyword Planner
  • Google Tag Manager
  • Google Search Console
  • Google Suggest

Q30. Changing the title tag and/or meta description will have a measurable impact on your ____.

  • RSS
  • CTR
  • PPC
  • LSI