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Add ™ to Airflow in prominent places #31977

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merged 2 commits into from
Jun 18, 2023

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@potiuk potiuk commented Jun 17, 2023

We've started the process of registering the trademark of Airflow and we need to add ™ marks in prominent places of our website.


^ Add meaningful description above

Read the Pull Request Guidelines for more information.
In case of fundamental code changes, an Airflow Improvement Proposal (AIP) is needed.
In case of a new dependency, check compliance with the ASF 3rd Party License Policy.
In case of backwards incompatible changes please leave a note in a newsfragment file, named {pr_number}.significant.rst or {issue_number}.significant.rst, in newsfragments.

We've started the process of registering the trademark of Airflow and
we need to add ™ marks in prominent places of our website.
docs/apache-airflow/index.rst Outdated Show resolved Hide resolved
@@ -18,7 +18,7 @@
Core Concepts
=============================

Here you can find detailed documentation about each one of Airflow's core concepts and how to use them, as well as a high-level :doc:`architectural overview <overview>`.
Here you can find detailed documentation about each one of the core concepts of Apache Airflow™ and how to use them, as well as a high-level :doc:`architectural overview <overview>`.
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Are we registering the trademarks for Apache Airflow or just Airflow?

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Just aiirflow. But you should read it as Apache (Airflow™)

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@potiuk potiuk Jun 17, 2023

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Generally speaking it's a bit of dualism:

  1. ASF expects us to use Apache Airflow in prominent places where it is mentioned for the first time on page /paragraph or chapter.
  2. The trademark people (us patent office) will expect to see installation page and there specifically should be "Airlfow™" without Apache.

The 1) is "Brand" , the 2) is "Trademark" and those two are slightly different and serve slightly different purpose.

We will never get it right or clearly defined IMHO - the Trademark/Brand does not really compile in a consistent way I am afraid - my attempt is to make "best effort" to pass the Trademark registration and keep ASF branding guidelines fulfilled.

Not water + fire, but close.

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okay, understood, thank you!

Co-authored-by: Pankaj Koti <pankajkoti699@gmail.com>
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Looks good!
I'm wondering if we need to update/add something in the pre-commits to force using Airflow™ instead of Airflow

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potiuk commented Jun 18, 2023

Looks good!
I'm wondering if we need to update/add something in the pre-commits to force using Airflow™ instead of Airflow

I don't think we need to use ™ everywhere, I actually asked the trademarks @ asf to finf out answers to some of the questions I have there. I am quite sure there willl be many places where "Airflow" is still good - and the answer "where to use ™" is not one that will be easy to put in automated script to decide, I am afraid.

@potiuk potiuk merged commit 10aa704 into apache:main Jun 18, 2023
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@potiuk potiuk deleted the add-tm-to-airflow-in-prominent-places branch June 18, 2023 20:12
@potiuk potiuk added this to the Airlfow 2.6.3 milestone Jun 25, 2023
potiuk added a commit that referenced this pull request Jun 25, 2023
* Add ™ to Airflow in prominent places

We've started the process of registering the trademark of Airflow and
we need to add ™ marks in prominent places of our website.

* Update docs/apache-airflow/index.rst

Co-authored-by: Pankaj Koti <pankajkoti699@gmail.com>

---------

Co-authored-by: Pankaj Koti <pankajkoti699@gmail.com>
(cherry picked from commit 10aa704)
@ephraimbuddy ephraimbuddy added the type:doc-only Changelog: Doc Only label Jul 6, 2023
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5 participants