The business objectives and goals of data analysis are pretty straightforward.
- The objective is to identify the best sectors, countries, and a suitable investment type for making investments.
- The overall strategy is to invest where others are investing, implying that the 'best' sectors and countries are the ones 'where most investors are investing'.
- Investment type analysis: Comparing the typical investment amounts in the venture, seed, angel, private equity etc. so that Spark Funds can choose the type that is best suited for their strategy.
- Country analysis: Identifying the countries which have been the most heavily invested in the past. These will be Spark Funds’ favourites as well.
- Sector analysis: Understanding the distribution of investments across the eight main sectors.