Beauty Reformatory App

The Beauty Reformatory (BR) is an interactive application that provides women with tools and knowledge to improve their sense of self..

Mission

The Beauty Reformatory helps Black Women increase their self-esteem and find their confidence by providing a platform that welcomes vulnerability and promotes growth. This application will influence users to awaken the confident and highly esteemed woman by improving the way users view themselves, other women and their overall position in the world.

Description

The Beauty Reformatory (BR) is an interactive application that provides women with tools and knowledge to improve their sense of self.

Target Audience

• Black women ages 13-35

Product Goals

• Revolutionize the current social media climate by creating a safe and nurturing platform that welcomes vulnerability, promotes growth and provides a real sense of community.

• To be the antidote to the current social media climate of false luxury and unauthentic lifestyles plaguing young girls and women of color.

• To positively influence the self-esteem and lifestyle of users around the world.

• To change the status quo of Black/African Women by filling the knowledge gap of our beauty history.

• To compete with popular social media platforms in areas of:

  1. Content output
  2. Usefulness
  3. Enhancing lives of users
  4. Design & layout
  5. Ease of use
  6. Customer service
  7. Socially conscious external advertisement output