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Cool Effect

Notes on the Cool Effect retailer.

Wow these guys are refreshing.

You can buy from individual projects.

They tell you exactly the fee that they are taking on top of the actual carbon unit cost.

They explain their project vetting process, which looks fairly rigorous but of course you can always choose the project you like best.

Questions:

  • Could you explain your carbon financing process? When does Cool Effect actually purchase offsets? Do the projects take on loans?
  • Could you talk a little bit about Cool Effect finances? Are you recieving donations from large corporate sponsors? Why has so much been spent on marketing?
  • Could you talk a little bit about your project selection process?

Unsorted Notes

Mentioned in:

https://www.cooleffect.org/content/press-entry/how-do-you-offset-6-million-tonnes-of-carbon-one-at-a-time

Los Santos Window Power Project:

https://mer.markit.com/br-reg/public/project.jsp?project_id=103000000007288

Why can we not see the issuance history for this project?

Why do the other projects not even show up on the Markit registry?

Internal Financial Report Markit Registry
Mirador No Yes, but no issuance information.
Productive Poo nope
Los Santos nope
Makira nope
Ugastoves yes looks like I've kindof found one
Nitrous Oxide no climate action reserve so no . try here: https://thereserve2.apx.com/myModule/rpt/myrpt.asp
  • Why are you paying for ad campaigns like this??

https://www.cooleffect.org/saveoursnowmen?utm_campaign=activation&utm_source=demonstrate&utm_medium=vanityURL&utm_content=saveoursnowmen

Looking at 2015 990 Form Page 10 (Part IX Statement of Functional Expenses):

They spent $984,552 on advertising and promotion in 2016. Why is this necessary? Who is paying for this?

What is the difference between this and marketing and outreach?, which cost another???? $931,178??

The vast majority of your assets are in publicly traded securities - $1,915,940. Only 17000 in cash. Also very low cost of insurance?

Net gains / losses on investments is $291,995... isn't that a lot if you only have a 2 million invested? Over 10% losses in one year?

  • public relations costs 237,668

  • You received 5 million ($5,087,341) in publicly traded securities as contributions. What are these? Where do they come from? Your total contributions are 6,111,840. Does that mean that you received $1,024,449 in cash, likely from your customers ?