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Hi there 👋

I am a designer who writes front-end code. The name is Bumhan Yu, but I go by B as in bald.

  • Currently a product designer at DoubleVerify, an ad-tech company.
  • Previously...
    • a design director at Homepoint, a financial services company,
    • a brand/product designer at Updater, a relo-tech company,
    • a digital solutionist at The Moderns, a now-defunct brand strategy agency,
    • a designer/developer at Young & Rubicam Group, a WPP company and advertising/marketing agency.
    • and an army sergeant, a translator, and a bunch of other things before New York.
  • Working cross-functionally between product, marketing, branding, engineering, and strategy.
  • Heavier on the design and business side than the engineering.
  • Mostly writing in... html css scss js ts React Gatsby Next.js styled-components.
  • Born and raised in Seoul 🇰🇷 . Living and working in New York 🇺🇸
  • Tech and non-tech items I use at this link
  • More tidbits on my personal website (built with Gatsby)


  1. A personal portfolio and blog built with Gatsby.


  2. Simple SPA for your home. Stay on top of what's in your fridge — wherever you are, whenever it is.

    JavaScript 1 1

  3. A super-basic, non-professional guide to mortgage


  4. Ultimate Moving Checklist per Updater Content


248 contributions in the last year

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Contribution activity

January 2022

baadaa has no activity yet for this period.

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