An Event Analytics package to help Organizers analyze, segment & understand Audience & their behavior.
This package is being released in conjunction with IMDA Singapore, Global Sign.In & Babel as part of the IMDA OIP Challenge.
The objective is to help the Event industry better leverage and utilize Data & Analytics to enhance their Audience & Exhibitor engagements.
There are 2 key Business Objectives that this package aims to help with:
- Determining correlations amongst all data an Event has generated
- Helping understand the different Audience Segments that each Attendee is suitable for based on advanced Segmentation approaches like RFM