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Brand Guidelines

Thanks for making an app that works with ours! This guide will help you brand your app so people don’t confuse your product with one of ours.

Naming your app

Do

  • Name your app something unique.
  • Include language on your site explaining that your app is built to work with Basecamp, Highrise, Backpack, or Campfire so people understand your product.

Don't

  • Use words that are related to our apps — like “Base” or “Camp”.
  • Use language to suggest that your app is official or endorsed by us.

Don't name your app this

Creating your app’s logo

Do

  • Make it attractive.
  • Use visuals related to what your app does.

Don't

  • Use visual elements from the Basecamp, Highrise, Backpack, or Campfire logos.
  • Use the snowglobe shape.

Don't paste Windows XP icons inside of our snowglobes, please.

Marketing your app

Do

  • Say that your app integrates or works with Basecamp, Highrise, Backpack, or Campfire.
  • Download official logos for use on your site.
  • Link to our product websites for your customers to learn more.

Don't

  • Use language to suggest that your app is official or endorsed by us.
  • Manipulate or recreate our product logos.

Make your app unique!

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