Given a twitter search query, calculates the a rough number representing the direct reach
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Doesn't take into account the fact that a given user may follow two people that tweet a URL ( e.g., just adds follower counts of all matching tweets )
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Doesn't take into acount RTs ( e.g., if a tweet mentions the query parameter, and then is RT'd, the RT will not be counted )
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Limited to first 100 results ( no paging )
$reach = new Twitter_Reach( 'http://ben.balter.com' );