Update README.md

README.md

@@ -5,7 +5,7 @@ In 2014 Darkreading.com reported use of freely available cloud/hosting resources
 
 Fast forward 2 years and "cloudbots" play a crucial role in fuelling sourced traffic market at the heart of the +$10 billion per year ad fraud wave. Depending on the publisher or ad platform, cloudbots usually represent upwards from 1% of total traffic. It is therefore alone a problem in the 9-figure (dollar) range. The good news is that allowing cloudbots to thrive in the online advertising eco-system is easy to stop, by systematically blocking traffic from hosting company IP ranges at both publisher and ad platform level. Here is an easy and low-cost way of starting to do it. 
 
-### why is it important to filter out data center and hosting traffic from media inventory
+### the case for filtering data center and cloud IP from media buys
 
 While it can be fairly argued that filtering out data center traffic will result in many "false positives", this argument is not important in the media investment context. First because there is far more inventory (supply) than there is media budget (demand). Second