| title | authors | external_url | drive_links | course | tags | year | month | journal | volume | number | pages | |||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
The Cultural Appropriation of Buddha in American Advertisements |
|
west |
|
2022 |
jul |
jgb |
23 |
1 |
45--61 |
Buddha-branded advertisements cater to all socio-economic classes not just the elite. Buddha is used as a spiritual resource to promote desire, reinforcing rather than challenging consumer culture. Buddha-branded advertisements are shaped by American cultural principles, and in return, the advertisements reshape various facets of identity and everyday American life.