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fix(index): delete numbered ps, delete 5 #127

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Expand Up @@ -288,159 +288,21 @@ <h2>Helping California achieve critical goals through transportation</h2>
<picture><img id="goal-1" src="images/number-1.png" alt="Number 1" /></picture>
<section>
<h3>Improve the customer experience</h3>
<p>
<strong>Real-time global data standards save time—and change perceptions of wait time.</strong> In Seattle, riders with
access to GTFS Realtime information perceived their transit wait times as
<a rel="noreferrer" target="_blank" href="https://www.sciencedirect.com/science/article/abs/pii/S0965856411001030"
>30% shorter than those without GTFS Realtime. Actual wait times were reduced by 2 minutes.</a
>
</p>
<p>
<strong>Contactless fare payments make transit easier for riders—especially tourists.</strong> Since beginning to accept
contactless payments in 2019, New York City has seen
<a
rel="noreferrer"
target="_blank"
href="https://www.masstransitmag.com/technology/fare-collection/fare-collection-equipment/press-release/21127945/mta-headquarters-mtas-omny-coming-to-all-manhattan-local-buses-and-more-subway-stations"
>taps from 130 countries</a
>
and eliminated the trip delay for currency conversion or to buy a fare card.
</p>
<p>
<strong>Contactless payments are popular with riders and boost satisfaction.</strong> In London,
<a
rel="noreferrer"
target="_blank"
href="https://www.mastercard.us/content/dam/mccom/en-us/documents/ContactlessTFLLondonCaseStudy.pdf"
>2/3 of riders converted to contactless payments after just their first use</a
>. And in a recent survey of UK commuters,
<a rel="noreferrer" target="_blank" href="https://www.ukfinance.org.uk/system/files/Contactless%20Transit_v4_FINAL.pdf"
>45% of respondents said they would feel more positive toward public transit if they could use contactless payments</a
>.
</p>
</section>

<picture><img id="goal-2" src="images/number-2.png" alt="Number 2" /></picture>
<section>
<h3>Increase transit ridership</h3>
<p>
<strong>Contactless payments are an incentive for riders to return to transit after the COVID-19 pandemic.</strong>
According to Visa,
<a
rel="noreferrer"
target="_blank"
href="https://usa.visa.com/visa-everywhere/blog/bdp/2020/07/14/transit-riders-are-1594762921880.html"
>contactless transactions for transit increased by 187% from April to June 2020</a
>.
</p>
<p>
<strong>Convenient, universal fare payments grow ridership.</strong> Riders are more likely to use transit when they
don’t need to think about how they’ll pay their fare. In its first year accepting contactless payments,
<a rel="noreferrer" target="_blank" href="http://content.tfl.gov.uk/board-160203-item05-commissioners-report-v2.pdf"
>London saw a 4%–5% growth in Underground ridership</a
>.
</p>
<p>
<strong>Real-time arrival information shows that transit is a reliable way to commute and travel.</strong> The
introduction of
<a
rel="noreferrer"
target="_blank"
href="https://rmi.org/wp-content/uploads/2017/03/consortium_approach_to_ITD_report2016.pdf"
>real-time arrival information increased bus ridership by about 2% in New York and Chicago</a
>.
</p>
</section>

<picture><img id="goal-3" src="images/number-3.png" alt="Number 3" /></picture>
<section>
<h3>Lower costs for transit providers and riders</h3>
<p>
<strong>Cash alternatives will cut costs for transit providers.</strong> Washington, D.C., spends 10¢ per dollar
collecting cash fares but
<a
rel="noreferrer"
target="_blank"
href="https://s3.us-east-1.amazonaws.com/rpa-org/pdfs/TLS-WP-Fare-Collection-and-Fare-Policy.pdf"
>just 4¢ per dollar on credit/debit card fares</a
>.
</p>
<p>
<strong>Digital payments are less expensive to accept.</strong> According to Visa, the average merchant spends about 7¢
per dollar on processing cash and checks versus
<a
rel="noreferrer"
target="_blank"
href="https://usa.visa.com/dam/VCOM/global/visa-everywhere/documents/visa-cashless-cities-report.pdf"
>5¢ per dollar for contactless payments</a
>.
</p>
<p>
<strong>Machine maintenance and ticketing fees decrease.</strong> In New York City, the MTA expects to
<a
rel="noreferrer"
target="_blank"
href="https://gothamist.com/news/omny-is-alive-mta-opens-up-tap-payment-system-in-limited-subway-pilot"
>save millions of dollars by eliminating the costs required for upkeep of its MetroCard system</a
>.
</p>
</section>

<picture><img id="goal-4" src="images/number-4.png" alt="Number 4" /></picture>
<section>
<h3>Reduce greenhouse gas emissions to reach environmental targets</h3>
<p>
<strong>Contactless payments decrease bus dwell times.</strong>
<a
rel="noreferrer"
target="_blank"
href="https://www.energy.ca.gov/data-reports/energy-almanac/transportation-energy/public-transit-california"
>Buses make up 62% of California’s urban public transit trips</a
>. The Transportation Research Board found that
<a rel="noreferrer" target="_blank" href="http://www.trb.org/Main/Blurbs/169437.aspx"
>bus boarding times are almost cut in half when tapping</a
>
(2.75 seconds per passenger) compared to swiping (5.0 seconds per passenger) or paying cash (4.5 seconds per passenger).
</p>
<p>
<strong>Making transit more attractive to riders will reduce driving demand.</strong>
<a
rel="noreferrer"
target="_blank"
href="https://data.census.gov/cedsci/table?t=Commuting&tid=ACSST1Y2019.S0801&hidePreview=false"
>California’s transit mode share</a
>
(5.2%) is comparable to the
<a
rel="noreferrer"
target="_blank"
href="https://data.census.gov/cedsci/table?t=Commuting&tid=ACSST1Y2019.S0801&hidePreview=false"
>national average</a
>
(5.0%). However, given our state’s density, diversity, congestion, and size, travel by bus and rail can and should be
higher in California. Contactless fare payments and real-time arrival information lead to higher transit ridership,
mitigating congestion and reducing greenhouse gas emissions.
</p>
</section>

<picture><img id="goal-5" src="images/number-5.png" alt="Number 5" /></picture>
<section>
<h3>Promote equitable access to transportation across the state’s transit providers</h3>
<p>
<strong
>A statewide program to verify eligibility for reduced fares will alleviate cumbersome processes for both transit
providers and riders.</strong
>
A simple, digitized, statewide verification program will enable any rider to have their eligibility for a reduced-fare
program instantly verified for any transit provider in California. This way, older adults, students, veterans, and
others can ride transit anywhere in the state with the confidence that they’ll be charged the right fare every time.
</p>
<p>
<strong>Fare capping reduces transit costs for low-income riders.</strong> Unlimited-ride passes cost more upfront,
forcing many riders to pay as they go at full fare. Contactless fare collection enables “fare capping,” which allows
riders to pay the unlimited-ride price over time. This means that, after tapping enough times to reach the cost of a
daily, weekly, or monthly pass, riders will no longer be charged for transit use for the remainder of that time period.
</p>
</section>
</section>
</section>
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