Opioids: The Branding and Commercialization of Pain
Over the past two decades, the branding and commercialization of opioids has created one of the greatest commercial successes and public health tragedies in the United States. Multifaceted marketing strategies, created by large pharmaceutical companies, highlight how the carefully curated image of opioids created a ubiquitous presence of the drug across the United States and changed the way Americans perceive pain.
