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<!doctype html>
<!--[if lt IE 7]>
<html class="no-js lt-ie9 lt-ie8 lt-ie7" lang=""> <![endif]-->
<!--[if IE 7]>
<html class="no-js lt-ie9 lt-ie8" lang=""> <![endif]-->
<!--[if IE 8]>
<html class="no-js lt-ie9" lang=""> <![endif]-->
<!--[if gt IE 8]><!-->
<html class="no-js" lang="">
<!--<![endif]-->
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<title>Website | aarp.org</title>
<meta name="description" content="Tracking landscape on aarp.org. Percentage of pages you are tracked, average number of trackers per page, data-sharing with third parties and more.">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="referrer" content="same-origin">
<!-- OG params for sharable content -->
<meta property="og:title" content="Website | aarp.org" />
<meta property="og:type" content="website" />
<meta property="og:url" content="https://whotracks.me/websites/aarp.org.html" />
<meta property="og:description" content="Tracking landscape on aarp.org. Percentage of pages you are tracked, average number of trackers per page, data-sharing with third parties and more." />
<!-- Stylesheets -->
<link rel="icon" href="../static/img/favicon-2.ico">
<link rel="stylesheet" href="../static/css/bootstrap.min.css">
<link rel="stylesheet" href="../static/font-awesome-4.7.0/css/font-awesome.min.css">
<link rel="stylesheet" href="../static/css/custom.css">
<link rel="alternate" type="application/rss+xml" title="WhoTracks.Me Blog" href="https://whotracks.me/blog/feed.xml" />
<!--add this block to templates that need extra styling-->
<link rel="stylesheet" href="../static/css/websites/profile.css">
<!-- jQuery -->
<script src="../static/js/jquery.min.js"></script>
<!-- Plotly JS -->
<script src="../static/js/plotly-v1.29.3.min.js"></script>
<!-- For relative path resolution -->
<script>
var pathToRoot = ".."
</script>
</head>
<body>
<nav class="navbar navbar-blue" role="navigation">
<div class="container">
<div class="row">
<div class="col-md-2">
<div class="navbar-header">
<button type="button" class="navbar-toggle" data-toggle="collapse" data-target="#myNavbar">
<span class="icon-bar"></span>
<span class="icon-bar"></span>
<span class="icon-bar"></span>
</button>
<a class="navbar-brand" href="..">
<img class="logo" alt="Who Tracks Me" src="../static/img/logo-white.svg">
</a>
</div>
</div>
<div class="col-md-10 col-sm-0">
<!--Collapsed under menu in mobile-->
<div class="collapse navbar-collapse" id="myNavbar">
<ul id="imaginary_container">
<div class="input-group stylish-input-group">
<input id="search-bar" class="form-control" type="text" placeholder="Search website or tracker">
</div>
</ul>
<!--Site links-->
<ul class="nav navbar-nav navbar-right">
<li >
<a class="nav-button" href="../trackers.html">TRACKERS</a>
</li>
<li class="active" >
<a class="nav-button" href="../websites.html">WEBSITES</a>
</li>
<li >
<a class="nav-button" href="../blog.html">BLOG</a>
</li>
<li >
<a class="nav-button" href="../explorer.html">EXPLORER</a>
</li>
</ul>
</div>
</div>
</div>
</div>
</nav>
<div class="breadcrumb-bar">
<div class="container">
<ul class="breadcrumb">
<li><a href="/">Home</a></li>
<li><a href="/websites.html">Websites</a></li>
<li>aarp.org</li>
</ul>
</div>
</div>
<div id="website-page" class="overview-page">
<div id="overview-header">
<div class="container">
<div class="row">
<div class="container">
<div class="row overview-info">
<div class="col-md-6">
<h1>
<img class="icon" src="../static/img/website_globe.svg" width="23" height="23" />
<a target="_blank" rel="noreferrer" href="//www.aarp.org">aarp.org</a>
</h1>
<p class="subtitle">
<span class="purple-color">1.8Mb</span> of user data from trackers per page
</p>
</div>
<div class="col-md-6">
<div class="overview-info-right">
<div class="col-md-6 trackers-info">
<p>
<span class="header red-color">
25.1 TRACKERS</span>
<br />
<span class="subtitle">On average per page</span>
</p>
</div>
<div class="col-md-6 more-info">
<div>
<i class="fa fa-info-circle"></i>
<a href="../blog/what_is_a_tracker.html">What is a tracker?</a>
</div>
<div>
<i class="fa fa-info-circle"></i>
<a href="../blog/where_is_the_data_from.html">Where does the data come from?</a>
</div>
</div>
</div>
</div>
</div>
<div class="overview-header-box">
<div class="row">
<div class="col-md-6 col-sm-6">
<h3 style="padding-left: 15px">ALL TRACKERS SEEN (by category)</h3>
<div class="row">
<div class="col-md-4 col-sm-4">
<div id="doughnut">
<div id="f9b5d633-75b5-4bc7-970a-e8706430b7ca" style="height: 100%; width: 100%;" class="plotly-graph-div"></div><script type="text/javascript">window.PLOTLYENV=window.PLOTLYENV || {};window.PLOTLYENV.BASE_URL="https://plot.ly";Plotly.newPlot("f9b5d633-75b5-4bc7-970a-e8706430b7ca", [{"hole": 0.65, "hoverinfo": "label", "labels": ["advertising", "site_analytics", "cdn", "essential", "audio_video_player", "comments", "extensions", "hosting", "misc", "social_media", "customer_interaction", "pornvertising"], "marker": {"colors": ["#BF90D2", "#84D7F0", "#C0BB61", "#FC9834", "#F86D4F", "#43B7C5", "orange", "#444", "#80C87D", "#87BCEF", "#FCC156", "#E3A2D4"], "line": {"color": "#FFFFFF", "width": 0}}, "textinfo": "none", "values": [25, 10, 7, 4, 3, 2, 2, 2, 2, 2, 1, 1], "type": "pie", "uid": "1e3c1ec0-7651-11e9-92ca-42010a1402a7"}], {"annotations": [{"align": "center", "ax": 0, "ay": 0, "bgcolor": "rgba(0,0, 0, 0)", "bordercolor": "rgba(0,0, 0, 0)", "borderpad": 5, "borderwidth": 1, "font": {"color": "#333", "family": "sans-serif", "size": 30}, "showarrow": true, "text": "61", "width": 100, "x": 0.5, "xref": "x", "y": 0.5, "yref": "y"}], "autosize": true, "margin": {"b": 0, "l": 0, "pad": 10, "r": 0, "t": 0}, "paper_bgcolor": "rgba(0,0, 0, 0)", "plot_bgcolor": "rgba(0,0, 0, 0)", "showlegend": false}, {"showLink": false, "linkText": "Export to plot.ly", "displayModeBar": false})</script>
</div>
</div>
<div class="col-md-4 col-sm-4">
<ul class="doughnut-legend">
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #BF90D2" aria-hidden="true"></i>
Advertising
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #84D7F0" aria-hidden="true"></i>
Site Analytics
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #C0BB61" aria-hidden="true"></i>
Cdn
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #FC9834" aria-hidden="true"></i>
Essential
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #F86D4F" aria-hidden="true"></i>
Audio Video Player
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #43B7C5" aria-hidden="true"></i>
Comments
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: orange" aria-hidden="true"></i>
Extensions
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #444" aria-hidden="true"></i>
Hosting
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #80C87D" aria-hidden="true"></i>
Misc
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #87BCEF" aria-hidden="true"></i>
Social Media
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #FCC156" aria-hidden="true"></i>
Customer Interaction
</span>
</li>
<li>
<span class="cat-item">
<i class="fa fa-circle" style="color: #E3A2D4" aria-hidden="true"></i>
Pornvertising
</span>
</li>
</ul>
</div>
</div>
<div class="tracking-methods">
<h3 style="margin-left:15px">TRACKING METHODS</h3>
<div class="col-md-11 col-offset-1">
<div class="row">
<div class="col-md-6">
<img src="../static/img/cookies.svg">
<p class="tracking-method">
<span class="highlight">COOKIES</span> are files placed by the website, stored in the browser
that is used to identify you to the website. <div>
<a class="learn-more" href="../blog/cookies.html">
Learn more
<i class="fa fa-angle-right" aria-hidden="true"></i>
</a>
</div>
</p>
</div>
<div class="col-md-6">
<img src="../static/img/fingerprinting.svg">
<p class="tracking-method">
<span class="highlight">FINGERPRINTING</span> is a unique digital signature derived from the properties of your device.
<div>
<a class="learn-more" href="../blog/fingerprinting.html">
Learn more
<i class="fa fa-angle-right" aria-hidden="true"></i>
</a>
</div>
</p>
</div>
</div>
</div>
</div>
</div>
<div class="col-md-3 col-sm-3">
<div class="stats">
<h3>PROPORTION OF TRAFFIC</h3>
<div class="percentage">90.0%
</div>
<p>Page loads from aarp.org on which tracking occurred</p>
</div>
<div class="stats">
<h3>REQUESTS TO TRACKERS</h3>
<div class="percentage">
32
</div>
<p>Tracking requests per page load</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<section>
<div class="container">
<h3 class="title">TRACKER MAP</h3>
<div class="row plot-label">
<div class="col-md-6 col-sm-6">
TRACKER CATEGORIES
</div>
<div class="col-md-6 col-sm-6 pull-right" style="text-align: right">
<span class="plot-subtitle">TRACKING</span> COMPANIES
</div>
</div>
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</div>
</section>
<section>
<div class="container">
<h3 class="title">Trackers Seen</h3>
<p class="subtitle">
<ul class="nav nav-tabs">
<li class="active"><a data-toggle="tab" href="#frequency">Frequency</a></li>
<li><a data-toggle="tab" href="#company">Company</a></li>
</ul>
<div class="list-container">
<div class="tab-content">
<div id="frequency" class="tab-pane fade in active">
<ul id="multi-column-list">
<li>
1.
<a href="../trackers/adobe_dynamic_tag_management.html" class="entity-name">Adobe Dynamic Tag Management</a>
<span class="percentage">98.3%</span>
<span>
Adobe
</span>
</li>
<li>
2.
<a href="../trackers/google_tag_manager.html" class="entity-name">Google Tag Manager</a>
<span class="percentage">96.1%</span>
<span>
Google
</span>
</li>
<li>
3.
<a href="../trackers/outbrain.html" class="entity-name">Outbrain</a>
<span class="percentage">91.0%</span>
<span>
Outbrain
</span>
</li>
<li>
4.
<a href="../trackers/krux_digital.html" class="entity-name">Krux Digital</a>
<span class="percentage">90.0%</span>
<span>
Salesforce
</span>
</li>
<li>
5.
<a href="../trackers/typekit_by_adobe.html" class="entity-name">Typekit by Adobe</a>
<span class="percentage">90.0%</span>
<span>
Adobe
</span>
</li>
<li>
6.
<a href="../trackers/google_analytics.html" class="entity-name">Google Analytics</a>
<span class="percentage">83.9%</span>
<span>
Google
</span>
</li>
<li>
7.
<a href="../trackers/moat.html" class="entity-name">Moat</a>
<span class="percentage">83.5%</span>
<span>
Oracle
</span>
</li>
<li>
8.
<a href="../trackers/index_exchange_.html" class="entity-name">Index Exchange</a>
<span class="percentage">82.8%</span>
<span>
Index Exchange, Inc.
</span>
</li>
<li>
9.
<a href="../trackers/livefyre.html" class="entity-name">Livefyre</a>
<span class="percentage">82.2%</span>
<span>
Livefyre
</span>
</li>
<li>
10.
<a href="../trackers/playbuzz.com.html" class="entity-name">Playbuzz</a>
<span class="percentage">82.1%</span>
<span>
Playbuzz Ltd.
</span>
</li>
<li>
11.
<a href="../trackers/google.html" class="entity-name">Google</a>
<span class="percentage">74.1%</span>
<span>
Google
</span>
</li>
<li>
12.
<a href="../trackers/facebook.html" class="entity-name">Facebook</a>
<span class="percentage">67.5%</span>
<span>
Facebook
</span>
</li>
<li>
13.
<a href="../trackers/doubleclick.html" class="entity-name">DoubleClick</a>
<span class="percentage">66.3%</span>
<span>
Google
</span>
</li>
<li>
14.
<a href="../trackers/adobe_audience_manager.html" class="entity-name">Adobe Audience Manager</a>
<span class="percentage">66.2%</span>
<span>
Adobe
</span>
</li>
<li>
15.
<a href="../trackers/scorecard_research_beacon.html" class="entity-name">ScoreCard Research</a>
<span class="percentage">63.3%</span>
<span>
comScore, Inc.
</span>
</li>
<li>
16.
<a href="../trackers/bing_ads.html" class="entity-name">Bing Ads</a>
<span class="percentage">63.2%</span>
<span>
Microsoft
</span>
</li>
<li>
17.
<a href="../trackers/foresee.html" class="entity-name">Foresee</a>
<span class="percentage">62.5%</span>
<span>
Answers.com
</span>
</li>
<li>
18.
<a href="../trackers/pinterest.html" class="entity-name">Pinterest</a>
<span class="percentage">62.5%</span>
<span>
Pinterest
</span>
</li>
<li>
19.
<a href="../trackers/tvsquared.com.html" class="entity-name">TVSquared</a>
<span class="percentage">62.4%</span>
<span>
-
</span>
</li>
<li>
20.
<a href="../trackers/tradedesk.html" class="entity-name">TradeDesk</a>
<span class="percentage">62.3%</span>
<span>
The Trade Desk
</span>
</li>
<li>
21.
<a href="../trackers/taboola.html" class="entity-name">Taboola</a>
<span class="percentage">61.6%</span>
<span>
Taboola
</span>
</li>
<li>
22.
<a href="../trackers/google_adservices.html" class="entity-name">Google AdServices</a>
<span class="percentage">60.5%</span>
<span>
Google
</span>
</li>
<li>
23.
<a href="../trackers/kenshoo.html" class="entity-name">Kenshoo</a>
<span class="percentage">59.1%</span>
<span>
Kenshoo
</span>
</li>
<li>
24.
<a href="../trackers/twitter.html" class="entity-name">Twitter</a>
<span class="percentage">58.1%</span>
<span>
Twitter
</span>
</li>
<li>
25.
<a href="../trackers/movable_ink.html" class="entity-name">Movable Ink</a>
<span class="percentage">57.4%</span>
<span>
-
</span>
</li>
<li>
26.
<a href="../trackers/vindico_group.html" class="entity-name">Vindico Group</a>
<span class="percentage">56.8%</span>
<span>
Vindico Group
</span>
</li>
<li>
27.
<a href="../trackers/zdassets.com.html" class="entity-name">Zendesk CDN</a>
<span class="percentage">54.4%</span>
<span>
Zendesk
</span>
</li>
<li>
28.
<a href="../trackers/googleapis.com.html" class="entity-name">Google APIs</a>
<span class="percentage">54.1%</span>
<span>
Google
</span>
</li>
<li>
29.
<a href="../trackers/adroll.html" class="entity-name">AdRoll</a>
<span class="percentage">53.9%</span>
<span>
AdRoll Inc
</span>
</li>
<li>
30.
<a href="../trackers/zendesk.html" class="entity-name">Zendesk</a>
<span class="percentage">52.0%</span>
<span>
Zendesk
</span>
</li>
<li>
31.
<a href="../trackers/google_fonts.html" class="entity-name">Google Fonts</a>
<span class="percentage">48.2%</span>
<span>
Google
</span>
</li>
<li>
32.
<a href="../trackers/omniture__adobe_analytics_.html" class="entity-name">Omniture (Adobe Analytics)</a>
<span class="percentage">34.2%</span>
<span>
Adobe
</span>
</li>
<li>
33.
<a href="../trackers/amazon_cloudfront.html" class="entity-name">Amazon CloudFront</a>
<span class="percentage">24.7%</span>
<span>
Amazon
</span>
</li>
<li>
34.
<a href="../trackers/speedcurve.html" class="entity-name">SpeedCurve</a>
<span class="percentage">21.9%</span>
<span>
-
</span>
</li>
<li>
35.
<a href="../trackers/answers_cloud_service.html" class="entity-name">Answers Cloud Service</a>
<span class="percentage">21.8%</span>
<span>
Answers.com
</span>
</li>
<li>
36.
<a href="../trackers/flashtalking.html" class="entity-name">Flashtalking</a>
<span class="percentage">21.3%</span>
<span>
Flashtalking, Inc.
</span>
</li>
<li>
37.
<a href="../trackers/gstatic.html" class="entity-name">Google Static</a>
<span class="percentage">16.1%</span>
<span>
Google
</span>
</li>
<li>
38.
<a href="../trackers/appnexus.html" class="entity-name">AppNexus</a>
<span class="percentage">11.1%</span>
<span>
AppNexus Inc.
</span>
</li>
<li>
39.
<a href="../trackers/google_syndication.html" class="entity-name">Google Syndication</a>
<span class="percentage">8.9%</span>
<span>
Google
</span>
</li>
<li>
40.
<a href="../trackers/criteo.html" class="entity-name">Criteo</a>
<span class="percentage">7.3%</span>
<span>
Criteo S.A.
</span>
</li>
<li>
41.
<a href="../trackers/aggregate_knowledge.html" class="entity-name">Aggregate Knowledge</a>
<span class="percentage">7.0%</span>
<span>
Neustar
</span>
</li>
<li>
42.
<a href="../trackers/decibel_insight.html" class="entity-name">Decibel Insight</a>
<span class="percentage">6.4%</span>
<span>
Decibel Insight
</span>
</li>
<li>
43.
<a href="../trackers/openx.html" class="entity-name">OpenX</a>
<span class="percentage">6.2%</span>
<span>
OpenX Software Ltd.
</span>
</li>
<li>
44.
<a href="../trackers/amazon_web_services.html" class="entity-name">Amazon Web Services</a>
<span class="percentage">5.5%</span>
<span>
Amazon
</span>
</li>
<li>
45.
<a href="../trackers/brightcove_player.html" class="entity-name">Brightcove Player</a>
<span class="percentage">5.5%</span>
<span>
Brightcove
</span>
</li>
<li>
46.
<a href="../trackers/media_innovation_group.html" class="entity-name">Media Innovation Group</a>
<span class="percentage">5.3%</span>
<span>
Media Innovation Group
</span>
</li>
<li>
47.
<a href="../trackers/brightcove.html" class="entity-name">Brightcove</a>
<span class="percentage">5.3%</span>
<span>
Brightcove
</span>
</li>
<li>
48.
<a href="../trackers/zencoder.html" class="entity-name">Zencoder</a>
<span class="percentage">5.1%</span>
<span>
Zencoder
</span>
</li>
<li>
49.
<a href="../trackers/akamai_technologies.html" class="entity-name">Akamai Technologies</a>
<span class="percentage">4.7%</span>
<span>
Akamai Technologies
</span>
</li>
<li>
50.
<a href="../trackers/liveramp.html" class="entity-name">LiveRamp</a>
<span class="percentage">4.4%</span>
<span>
Acxiom
</span>
</li>
<li>
51.
<a href="../trackers/videology.html" class="entity-name">Videology</a>
<span class="percentage">3.6%</span>
<span>
Videology Ltd.
</span>
</li>
<li>
52.
<a href="../trackers/yahoo.html" class="entity-name">Yahoo!</a>
<span class="percentage">3.5%</span>
<span>
Verizon
</span>
</li>
<li>
53.
<a href="../trackers/sift_science.html" class="entity-name">Sift Science</a>
<span class="percentage">3.3%</span>
<span>
Sift Science
</span>
</li>
<li>
54.
<a href="../trackers/monotype_gmbh.html" class="entity-name">Monotype GmbH</a>
<span class="percentage">2.5%</span>
<span>
-
</span>
</li>
<li>
55.
<a href="../trackers/bootstrap.html" class="entity-name">Bootstrap CDN</a>
<span class="percentage">1.6%</span>
<span>
BootstrapCDN
</span>
</li>
<li>
56.
<a href="../trackers/jquery.html" class="entity-name">jQuery</a>
<span class="percentage">1.5%</span>
<span>
JS Foundation
</span>
</li>
<li>
57.
<a href="../trackers/crimsonhexagon_com.html" class="entity-name">Crimson Hexagon</a>
<span class="percentage">1.1%</span>
<span>
-
</span>
</li>
<li>
58.
<a href="../trackers/evidon.html" class="entity-name">Evidon</a>
<span class="percentage">1.1%</span>
<span>
-
</span>
</li>
<li>
59.
<a href="../trackers/doubleverify.html" class="entity-name">DoubleVerify</a>
<span class="percentage">1.1%</span>
<span>
DoubleVerify Inc.