audience

Target Audience

Think about your target audience. It always helps to have one core audience you will be designing for. For example; sport fanatics to match people based on sports, netflixers to match people based on what series they want to watch etc.

• What do you know about these people
• What are their wishes and challenges?
• Can you find more information about them online?
• Can you talk to a few members of your target audience to ask them what they think is important?

Methods that can be used for research:

• https://cmdmethods.nl/cards/stepping-stones/empathy-map
• https://cmdmethods.nl/cards/field/interview
• https://cmdmethods.nl/cards/field/focus-group