resolved conflict in readme

README.md

@@ -2,7 +2,7 @@ This is The Open Brand, a framework for clearly and properly defining a brand. T
 
 Because of its structure, the Open Brand can be used by stakeholders possessing any level of design experience.
 
-In addition to the following README, see inside the png/, psd/, spec/, and svg/ folders for individual READMEs which define the structure of an Open Brand. 
+In addition to the following README, see inside the `png/`, `psd/`, `spec/`, and `svg/` folders for individual `README`s which define the structure of an Open Brand. 
 
 For an example of an Open Brand in use, see [The Markdown Mark](http://github.com/dcurtis/markdown-mark).
 
@@ -12,29 +12,29 @@ For an example of an Open Brand in use, see [The Markdown Mark](http://github.co
 
 # [ Write the name of the brand here. ]
 
-Use this mark to identify [brand name]. It should be used to identify [ write list of places to use this mark for identifcation. See "examples" for more information. ]. If you are absolutely unable to use an image to display the [brand name], use this unicode approximation: [ Show a unicode approximation, if applicable. ]. See "Usage".
+Use this mark to identify [brand name]. It should be used to identify [ write list of places to use this mark for identification. See "Examples" for more information. ]. If you are absolutely unable to use an image to display the [brand name], use this Unicode approximation: [ Show a Unicode approximation, if applicable. ]. See "Usage".
 
 [ Include a list of attributions and sources here, including the creators of the mark. ]
 
 ## Specification
 
-[ Include an image file of the brand specification, as described in sec/README, here. ]
+[ Include an image file of the brand specification, as described in `spec/README`, here. ]
 
-Let the [ chosen visual anchor, see spec/README ] be X. The internal whitespace between [ list other items which are spaced by X ] should be precisely X. [ Write more defintions for the spec here, if necessary. Be specific. ]
+Let the [ chosen visual anchor, see `spec/README` ] be X. The internal whitespace between [ list other items which are spaced by X ] should be precisely X. [ Write more definitions for the spec here, if necessary. Be specific. ]
 
 ## Usage
 
-You should use this mark to identify [ Write list of places to use this mark for identifcation. See "examples" for more information. Use the same language as in the introduction above. ]. Although you may modify this mark any way you like, without restriction, please respect the following guidelines: 
+You should use this mark to identify [ Write list of places to use this mark for identification. See "Examples" for more information. Use the same language as in the introduction above. ]. Although you may modify this mark any way you like, without restriction, please respect the following guidelines: 
 
-[ Numbered list of restrictions and guidelines. See "examples" for more information. ]
+[ Numbered list of restrictions and guidelines. See "Examples" for more information. ]
 
 ### Unicode Approximation
 
-If you cannot use an image for the [brand name], use this unicode approximation: 
+If you cannot use an image for the [brand name], use this Unicode approximation: 
 
-__[ unicode approximation ]__
+__[ Unicode approximation ]__
 
-Do not use this unicode approximation unless you are absolutely unable to use an image to display the [brand name].
+Do not use this Unicode approximation unless you are absolutely unable to use an image to display the [brand name].
 
 ## Examples