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Research: American Press Institute Article
Research has been conducted into the demographics of people using mobile devices, how they use them to access news content, and how that news content is consumed and shared. Excerpts and charts gathered throughout the research process have been included below alongside our own perspectives and takeaways from the research.
A research backed article exploring the ways in with millennials (someone reaching young adulthood around the year 2000) consume news in a fast changing digital environment.
Link to source:
https://www.americanpressinstitute.org/publications/reports/survey-research/millennials-news/
“The worry is that Millennials’ awareness of the world, as a result, is narrow, their discovery of events is incidental and passive, and that news is just one of many random elements in a social feed.”
“Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined.”
“This generation tends not to consume news in discrete sessions or by going directly to news providers. Instead, news and information are woven into an often continuous but mindful way that Millennials connect to the world generally, which mixes news with social connection, problem solving, social action, and entertainment.”
“Millennials also appear to be drawn into news that they might otherwise have ignored because peers are recommending and contextualizing it for them on social networks, as well as on more private networks such as group texts and instant messaging.”
“Social media keeps me more informed than I could be with the other forms of news,” said Elese, a 25-year-old in Chicago. “By quickly scrolling through my feed, I can see the major stories going on. If I need to read deeper into it, I can go to a credible source’s website.”
“Contrary to the idea that social media creates a polarizing “filter bubble,” exposing people to only a narrow range of opinions, 70 percent of Millennials say that their social media feeds are comprised of diverse viewpoints evenly mixed between those similar to and different from their own.”