As part of UC Berkeley's competitive marketing team, I placed 6th in the nation at the National Student Advertising Competition 2016 and 2nd in my district in the 2017 edition. In both cases, I conducted intensive primary (surveys, product trials, shopalongs, interviews, focus groups) and secondary (social media analysis, industry reports) research into competitors, industries and consumers to create a brief that would drive the creative direction for our campaigns.
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As part of UC Berkeley's competitive marketing team, I placed 6th in the nation at the National Student Advertising Competition 2016 and 2nd in my district in the 2017 edition. In both cases, I conducted intensive primary (surveys, product trials, shopalongs, interviews, focus groups) and secondary (social media analysis, industry reports) resea…
divyasuri/NSAC-Advertising-Consumer-Research
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As part of UC Berkeley's competitive marketing team, I placed 6th in the nation at the National Student Advertising Competition 2016 and 2nd in my district in the 2017 edition. In both cases, I conducted intensive primary (surveys, product trials, shopalongs, interviews, focus groups) and secondary (social media analysis, industry reports) resea…
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