-- This is a project of an RFM Analysis to categorize customers into different groups for further analyzing and designing detailed campaigns -- Analyzed my: Khanh NGUYEN -- Datasource: Sample database from Microsoft -- https://docs.microsoft.com/en-us/sql/samples/adventureworks-install-configure?view=sql-server-ver15&tabs=ssms
-- This project utiliez three aspects: recency, frequency and monetary