A crude but deeper dive into the Twitter analytics data available at https://analytics.twitter.com. This repo supports creating of charts based on your Twitter analytics export data file.
The code base consists of multiple classes in the /cli/lib path to help process the data and a tweet_stats.rb file to parse the CSV and print out a chart on the command line. To use the script, copy the tweet_activity_metrics.csv export from the Twitter analytics dashboard into the /cli path of the repo and run:
twitter_analytics/cli $> ruby tweet_stats.rb
For examples of some other charts and metrics you can do, see the example ruby file:
twitter_analytics/cli $> ruby tweet_stats_examples.rb
You can produce multiple types of charts for your Twitter data including:
- Top Tweets - Your most engaged and most viewed tweets
- Total Tweets - Your total number of tweets by day of the week or by hour
- Total Engagements - The total number of engagements by day of the week or by hour
- Total Impressions - The total number of impressions by day of the week or by hour
- Top Engagement Hours - The top n tweeting hours for engagement
- Top Impression Hours - Top top n tweeting hours for impressions
- Top Engagement Time of Day Combinations - The top n time of day combinations (ex: MON at 1pm) with the most engagements
- Top Impression Time of Day Combinations - The top n time of day combinations (ex: SUN at 7am) with the most impressions
- Time of Day Engagement Matrix - Engagement values for every time of day/day of week combination
- Time of Day Impression Matrix - Impression values for every time of day/day of week combination