Used escaped markdown so the raw markdown isn't required

This should simplify things. Clearly, many people aren't reading/understanding the current instructions

pull_request_template_cheat_sheet.md

@@ -2,42 +2,42 @@
 
 ## How To Use This Template
 
-1) Use the **raw** text at https://raw.githubusercontent.com/duckduckgo/zeroclickinfo-goodies/master/pull_request_template_cheat_sheet.md
+1) Copy and paste the questions below into the description of your GitHub pull request
 
-2) Copy and paste the questions (from the raw text) into the description of your GitHub pull request and fill in the questions there, as appropriate.
+2) Fill in the answers to the questions as needed
 
-3) Preview the text before posting by clicking the "Preview changes" button above text box. The questions should remain bolded so it's easier for everyone to read
+3) Preview the text before posting by clicking the "**Preview changes**" button above the text box (The questions should be bolded so it's easier for everyone to read)
 
-4) Do not include these instructions when you paste the questions into the Pull Request description!
+4) Do ***not*** include these instructions when you paste the questions into the Pull Request description!
 
 ## Demo
 
 ![Demo GIF](http://cl.ly/image/1O0n39092K3q/download/Screen%20Recording%202015-08-29%20at%2009.31%20AM.gif)
 
-## Copy and Paste the Raw Text Below Into Your Pull Request
+## Copy and Paste the Text Below Into Your Pull Request
 
-**What does your Instant Answer do?**
+\*\*What does your Instant Answer do?\*\*
 
 
-**What is the data source for your Instant Answer? (Provide a link if possible)**
+\*\*What is the data source for your Instant Answer? (Provide a link if possible)\*\*
 
 
-**Why did you choose this data source?**
+\*\*Why did you choose this data source?\*\*
 
 
-**Are there any other alternative (better) data sources?**
+\*\*Are there any other alternative (better) data sources?\*\*
 
 
-**Which communities will this Instant Answer be especially useful for? (gamers, book lovers, etc)**
+\*\*Which communities will this Instant Answer be especially useful for? (gamers, book lovers, etc)\*\*
 
 
-**Is this Instant Answer connected to a DuckDuckHack [Instant Answer idea](https://duck.co/ideas)?**
+\*\*Is this Instant Answer connected to a DuckDuckHack [Instant Answer idea](https://duck.co/ideas)?\*\*
 
 
-**Are you having any problems? Do you need our help with anything?**
+\*\*Are you having any problems? Do you need our help with anything?\*\*
 
 
-**Where did you hear about DuckDuckHack? (For first time contributors)**
+\*\*Where did you hear about DuckDuckHack? (For first time contributors)\*\*
 
 
-**What does the Instant Answer look like? (Provide a screenshot for new or updated Instant Answers)**
+\*\*What does the Instant Answer look like? (Provide a screenshot for new or updated Instant Answers)\*\*