§ The dataset contains 478,138 advertisement records for 8 days from Tmall.com with 27 features. We want to predict whether an advertisement will result in a trade § Created advanced features such as historical conversion rates for all items, item conversion rate with respect to each customer’s age group, etc. § Trained the model using XGBoost and measured the model performance by Area Under Curve (AUC) and Log Loss
Download the data following the link in data_link.txt under data folder.