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  1. This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attribution models. By applying these methods to the same (synthet…

    HTML 24 15

  2. data_fusion Public

    Code for the examples in the Feit and Bradlow chapter on Fusion Modeling in the Handbook of Marketing Research.

    R 1 3

  3. Introduction to R and R Markdown for Business School Faculty and Doctoral Students

    HTML 2

  4. Materials from tutorial "Using Stan to Estimate Hierarchical Bayes Models," ART Forum 2017

    HTML 48 18

80 contributions in the last year

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May 2022

1 contribution in private repositories May 3

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