Associate Professor of Marketing at Drexel University
- Philadelphia
- eleafeit.com
- @eleafeit
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ad_response_tutorial
ad_response_tutorial PublicThis tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attribution models. By applying these methods to the same (synthet…
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data_fusion
data_fusion PublicCode for the examples in the Feit and Bradlow chapter on Fusion Modeling in the Handbook of Marketing Research.
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RforResearch
RforResearch PublicIntroduction to R and R Markdown for Business School Faculty and Doctoral Students
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ksvanhorn/ART-Forum-2017-Stan-Tutorial
ksvanhorn/ART-Forum-2017-Stan-Tutorial PublicMaterials from tutorial "Using Stan to Estimate Hierarchical Bayes Models," ART Forum 2017
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