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This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attribution models. By applying these methods to the same (synthet…
Code for the examples in the Feit and Bradlow chapter on Fusion Modeling in the Handbook of Marketing Research.
Introduction to R and R Markdown for Business School Faculty and Doctoral Students
Materials from tutorial "Using Stan to Estimate Hierarchical Bayes Models," ART Forum 2017
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