Update and improve README.md

README.md

@@ -3,15 +3,16 @@
 [![Build Status](https://travis-ci.org/h5bp/html5-boilerplate.svg)](https://travis-ci.org/h5bp/html5-boilerplate)
 [![devDependency Status](https://david-dm.org/h5bp/html5-boilerplate/dev-status.svg)](https://david-dm.org/h5bp/html5-boilerplate#info=devDependencies)
 
-HTML5 Boilerplate is a professional front-end template for building fast,
-robust, and adaptable web apps or sites.
+HTML5 Boilerplate is a professional front-end template for building
+fast, robust, and adaptable web apps or sites.
 
-This project is the product of many years of iterative development and combined
-community knowledge. It does not impose a specific development philosophy or
-framework, so you're free to architect your code in the way that you want.
+This project is the product of many years of iterative development and
+combined community knowledge. It does not impose a specific development
+philosophy or framework, so you're free to architect your code in the
+way that you want.
 
-* Source: [https://github.com/h5bp/html5-boilerplate](https://github.com/h5bp/html5-boilerplate)
 * Homepage: [https://html5boilerplate.com](https://html5boilerplate.com)
+* Source: [https://github.com/h5bp/html5-boilerplate](https://github.com/h5bp/html5-boilerplate)
 * Twitter: [@h5bp](https://twitter.com/h5bp)
 
 
@@ -20,30 +21,32 @@ framework, so you're free to architect your code in the way that you want.
 Choose one of the following options:
 
 1. Download the latest stable release from
-   [html5boilerplate.com](https://html5boilerplate.com/) or a custom build from
-   [Initializr](http://www.initializr.com).
+   [html5boilerplate.com](https://html5boilerplate.com/) or create a
+   custom build using [Initializr](http://www.initializr.com).
 2. Clone the git repo — `git clone
-   https://github.com/h5bp/html5-boilerplate.git` - and checkout the [tagged
-   release](https://github.com/h5bp/html5-boilerplate/releases) you'd like to
-   use.
+   https://github.com/h5bp/html5-boilerplate.git` - and checkout the
+   [tagged release](https://github.com/h5bp/html5-boilerplate/releases)
+   you'd like to use.
 
 
 ## Features
 
 * HTML5 ready. Use the new elements with confidence.
 * Designed with progressive enhancement in mind.
-* Includes [Normalize.css](http://necolas.github.com/normalize.css/) for CSS
-  normalizations and common bug fixes.
-* The latest [jQuery](https://jquery.com/) via CDN, with a local fallback.
-* The latest [Modernizr](http://modernizr.com/) build for feature detection.
+* Includes:
+  * [`Normalize.css`](https://necolas.github.com/normalize.css/)
+    for CSS normalizations and common bug fixes
+  * [`jQuery`](https://jquery.com/) via CDN, with a local fallback
+  * A custom build of  [`Modernizr`](http://modernizr.com/) for feature
+    detection
+  * [`Apache Server Configs`](https://github.com/h5bp/server-configs-apache)
+    that, among other, improve the web site's performance and security
 * Placeholder CSS Media Queries.
-* Useful CSS helpers.
-* Default print CSS, performance optimized.
-* Protection against any stray `console` statements causing JavaScript errors
-  in older browsers.
-* An optimized Google Analytics snippet.
-* Apache server caching, compression, and other configuration defaults for
-  Grade-A performance.
+* Useful CSS helper classes.
+* Default print styles, performance optimized.
+* An optimized version of the Google Universal Analytics snippet.
+* Protection against any stray `console` statements causing JavaScript
+  errors in older browsers.
 * "Delete-key friendly." Easy to strip out parts you don't need.
 * Extensive inline and accompanying documentation.
 
@@ -59,23 +62,29 @@ Choose one of the following options:
 *This doesn't mean that HTML5 Boilerplate cannot be used in older browsers,
 just that we'll ensure compatibility with the ones mentioned above.*
 
-If you need legacy browser support (IE 6+, Firefox 3.6+, Safari 4+) you can use
-[HTML5 Boilerplate v4](https://github.com/h5bp/html5-boilerplate/tree/v4), but
-is no longer actively developed.
+If you need legacy browser support (IE 6+, Firefox 3.6+, Safari 4+) you
+can use [HTML5 Boilerplate v4](https://github.com/h5bp/html5-boilerplate/tree/v4),
+but is no longer actively developed.
 
 
 ## Documentation
 
-Take a look at the [documentation table of contents](dist/doc/TOC.md). This
-documentation is bundled with the project, which makes it readily available for
-offline reading and provides a useful starting point for any documentation you
-want to write about your project.
+Take a look at the [documentation table of contents](dist/doc/TOC.md).
+This documentation is bundled with the project, which makes it readily
+available for offline reading and provides a useful starting point for
+any documentation you want to write about your project.
 
 
 ## Contributing
 
-Anyone and everyone is welcome to [contribute](CONTRIBUTING.md). Hundreds of
-developers have helped make the HTML5 Boilerplate what it is today.
+Hundreds of developers have helped make the HTML5 Boilerplate what it is
+today. Anyone and everyone is welcome to [contribute](CONTRIBUTING.md),
+however, if you decide to get involved, please take a moment to review
+the [guidelines](CONTRIBUTING.md):
+
+* [Bug reports](CONTRIBUTING.md#bugs)
+* [Feature requests](CONTRIBUTING.md#features)
+* [Pull requests](CONTRIBUTING.md#pull-requests)
 
 
 ## License