Review readme 2018 09 08 (#13)

* Review of Readme

* fix typos

* change order of media

* more finetuning

* improve Portuguese version link

* point to online location

* add self-reference

* add note on target audience

Readme.md

@@ -7,18 +7,22 @@
 <img src="https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/raw/master/static/images/titlepage.png" style="float" align="right" width="30%">
 </a>
 
-An introduction to Python for Computational Science and
-Engineering, developed by Hans Fangohr (2003-2017 University of Southampton)
+An [Introduction to Python for Computational Science and
+Engineering](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/blob/review-readme-2018-09-08/Readme.md), developed by Hans Fangohr (2003-2018).
 
-The book is available as
+The content and methods taught are intended for a target audience of
+scientists and engineers who need to use computational methods and
+data processing in their work, but typically have no prior programming
+experience or formal computer science training.
 
+The book is available
+- [pdf](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/raw/master/pdf/Introduction-to-Python-for-Computational-Science-and-Engineering.pdf) ([version](pdf/version.txt))
 - interactively [as Jupyter Notebooks on MyBinder](https://mybinder.org/v2/gh/fangohr/introduction-to-python-for-computational-science-and-engineering/master?filepath=index.ipynb); probably the most attractive version of the book as any code examples can be executed and modified immediately to explore the language and improve one's understanding.
   ([Use JupyterLab](https://mybinder.org/v2/gh/fangohr/introduction-to-python-for-computational-science-and-engineering/master?urlpath=lab/tree/index.ipynb) instead of the traditional Notebook.)
-
 - html ([online](https://fangohr.github.io/introduction-to-python-for-computational-science-and-engineering/)
-  or [in this zip file in the docs folder](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/archive/master.zip)
-- [pdf](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/raw/master/pdf/Introduction-to-Python-for-Computational-Science-and-Engineering.pdf)
+  or [in this zip file in the docs folder](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/archive/master.zip)) ([version](docs/version.txt))
 - downloadable Jupyter Notebook files (`*.ipynb`) ([in this zip file](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/archive/master.zip))
+- [most recent sources and materials on Github (this page)](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/blob/review-readme-2018-09-08/Readme.md)
 
 
 
@@ -30,9 +34,9 @@ is
 
 # Translation
 
-The book is available in portugese from https://github.com/gcpeixoto/lecture-ipynb ([pdf](https://github.com/gcpeixoto/lecture-ipynb/raw/master/pdf/Introducao-Python-para-Ciencias-Computacionais-Engenharia.pdf))
+The [book is available in Portuguese](https://github.com/gcpeixoto/lecture-ipynb/blob/master/README.md) ([pdf](https://github.com/gcpeixoto/lecture-ipynb/raw/master/pdf/Introducao-Python-para-Ciencias-Computacionais-Engenharia.pdf)).
 
-# Ackwnowledgements
+# Acknowledgments
 
 Thanks go to Thomas Kluyver, Neil O'Brien, Jacek Generowicz, and Mark
 Molinari for various contributions (see last chapter for
@@ -45,21 +49,54 @@ project (#676541).
 
 # Feedback?
 
-If you have used these materials and have some feedback, please get in
-touch (hans.fangohr@xfel.eu or fangohr@soton.ac.uk).
+If you have used these materials and have some feedback (positive or
+negative), please get in touch (hans.fangohr@xfel.eu or
+fangohr@soton.ac.uk).
+
+# Favour request and citation
+
+If you are using the book (be it as a teacher in your lecture course,
+as a student to support your learning, or in any other role), please
+send a short message to hans.fangohr@xfel.eu . Ideally, this would
+contain at which university/institution/company you are and how you
+use the book (in one sentence). This kind of data is useful to support
+further maintenance and extensions of the materials.
+
+Please use this citation:
+
+* Hans Fangohr, *Python for Computational Science and Engineering*,
+  2018, [github.com/fangohr/introduction-to-python-for-computational-science-and-engineering](https://github.com/fangohr/introduction-to-python-for-computational-science-and-engineering/blob/master/Readme.md)
 
 # License
 
 <a rel="license" href="http://creativecommons.org/licenses/by-nc/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by-nc/4.0/88x31.png" /></a><br />This work is
 <a href="https://raw.githubusercontent.com/fangohr/introduction-to-python-for-computational-science-and-engineering/master/LICENSE.TXT">licensed</a> under a <a rel="license" href="http://creativecommons.org/licenses/by-nc/4.0/">Creative Commons Attribution-NonCommercial 4.0 International License</a>.
 
 The book can be downloaded, used and re-distributed for non-commercial
-purposes, i.e in particular for education purposes at universities, research institutes and schools.
+purposes, i.e in particular for education purposes at universities,
+research institutes and schools. Please send a message to the author
+if you do so.
+
+
+# Author
+
+Hans Fangohr is a researcher and teacher (see
+[homepage](https://fangohr.github.io),
+[blog](https://fangohr.github.io/blog),
+[twitter](https://twitter.com/ProfCompMod)). His interests
+include effective software engineering for computational science and
+data science, researching computational modelling and data analysis
+methods, and education. He is a Professor at the [University of
+Southampton (UK)](http://www.southampton.ac.uk) and Data Analysis
+Scientist at the [European X-ray Free Electron Laser (EuXFEL)
+facility (Germany)](https://xfel.eu).
+
+
 
 
 ----
 
 Historical note: CI was done on [Circle
 CI](https://circleci.com/gh/fangohr/introduction-to-python-for-computational-science-and-engineering)
-until 23 August, then switched to [Travis
+until 23 August 2018, then switched to [Travis
 CI](https://travis-ci.org/fangohr/introduction-to-python-for-computational-science-and-engineering).