com.google.fonts/check/name/family_and_style_max_length is overly-strict

[thundernixon]

Observed behaviour

com.google.fonts/check/name/family_and_style_max_length is overly strict, as far as I can tell. This will make unnecessary work for people to figure out abbreviations for font naming. The check says:

Combined length of family and style must not exceed 20 characters.

...and bases this off a GlyphsApp tutorial recommendation.

Here's the issue this was first brought up in: Issue 1488. It references this tutorial, but the tutorial doesn't substantiate its claim.

Expected behaviour

I propose three changes to the check:

1. I think the test should be changed to 29 characters (or 27 at the very minimum).
2. The test check the value in nameID="4", rather than do a simple concatenation of family and style names (nameID="1" + nameID="2").
3. The test should also check the value in nameID=6 to verify that it is a maximum of 29 characters.

In this TypeDrawers thread, Mark Simonson describes how he keeps nameID 4 to 31 or fewer characters, in order to keep it working on MS Word 2011 for Mac. For what it's worth, this is also the value I've heard from other professional type designers, but specific references are difficult to locate.

In this Adobe Font Naming Issues PDF, the PostScript name (nameID 6) must have no spaces and be limited to 29 characters for old postscript printers (see page 8). If someone somehow had a super-long family and style name with no spaces in either, we couldn't count on spaces being removed for ID 6 (e.g. Supercalifragilistic SemiBold would become Supercalifragilistic-SemiBold, and thus my recommendation of 29 characters for both IDs 4 and 6.

The most strict naming limitation I've been able to find a reference for anywhere is this IE9 bug, which describes that IE9 can handle only up to 31 characters in a font-family declaration, meaning that after possible quotes and a semicolon and/or commas, the maximum working length of a name is 27 characters. If the GFonts CSS is automatically generated using ID 4, we could potentially limit ourselves to 27 characters instead of 29.

Is there anything concrete I've missed that really specifies 20 characters being a true limit, and where in what software there are problems beyond that? If so, we can follow that limitation. However, I believe the GlyphsApp tutorial may just be throwing that low number out as an easy guidline to remember, not as a verified limitation.

Why it matters to be accurate

Especially in fonts which have widths and weights (e.g. Encode Sans), a limit of 20 characters is unecessarily difficult to achieve.

One of the font instance currently hosted on Google Fonts has a nameID 4 of Encode Sans Semi Condensed ExtraLight, which is 37 characters. That would need to be abbreviated in nameID 4 to show up in IE9 or in MSWord2011 for Mac. Right now, both cases are very likely failing.

To shorten that to 20 characters, it has to be something very cryptic, like EncodeSans-SmCndXLgt. It's hard to think of what characters to take out, and the problem would only be worse for something with a longer family name. If the check is this strict, people might end up ignoring it.

If we increase the limit to 29 characters, the same font could be something like Encode Sans SemiCond ExLight, which uses 28 characters (counting spaces) and is much more readable.

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If no one objects to this update, I'd be happy to try updating the Font Bakery check according to my proposal. I just wanted to document my findings and get potential feedback before editing any code.

[davelab6]

I suggest crossposting this to the Glyphsapp forum

[thundernixon]

Cross-posted to:

https://forum.glyphsapp.com/t/overly-strict-font-name-max-length-recommendation-in-naming-tutorial/10164

[davelab6]

27 seems good due to the msie9 bug you discovered, and Jeff's comment on win7 installation.

Minimizing the delta between ttf and cff is good to enable end user conversion between them

[thundernixon]

@davelab6 Sorry, where/what was Jeff's comment on win7? Based on answers in the GlyphsApp forum, installation on Windows does seem to be the hardest limitation.

27 could work, though it might still be more strict than we need. Do you expect there to be cases where the nameID 4 is used for in a @font-face font-family CSS declaration?

Looking at an example of CSS from Gfonts, the family name of nameID 1 (e.g. "Encode Sans Semi Condensed") is used in font-family, and the style (e.g. "ExtraBold") is simply gotten with font-weight: 800. So, that particular font should work well even in IE9, though it would most likely fail to be installed on older versions of Windows.

Related: we might want to start adding "Name Table Entries" as custom params to GlyphsApp sources, as described at https://glyphsapp.com/tutorials/naming. (Maybe others are already doing this).

[thundernixon]

If anyone comes across this issue, I've made a simple Python script that can be triggered from the command line to abbreviate name IDs 4 & 6 to avoid issues with installation.

As an example, it will take the file EncodeSansSemiCondensed-ExtraLight.ttf, which has a full name of Encode Sans SemiCondensed ExtraLight, and:

• abbreviate nameID 4 to Encode Sans SemiCond ExLght (27 chars)
• abbreviate nameID 6 to EncodeSansSemiCond-ExLght (25 chars)

Here's the helper script:
https://github.com/thundernixon/Encode-Sans/blob/c5eb4d08985e860abf8f7bceb6ce198604992714/scripts/helpers/shorten-nameID-4-6.py (This version is as of Nov 26, 2018 – you may also want to check if it's been updated with any fixes).

It can be run with a command like:

python SCRIPT/PATH/shorten-nameID-4-6.py FONT/PATH/font.otf

...where you update the script path, as well as the path you're passing in with a TTF/OTF file or a folder of TTF/OTF files. Of course, this is probably most useful when added to a build shell script, in a step following FontMake font generation.

This currently works from a dictionary of style names I chose to shorten in Encode Sans, but if you have other style names, you should add them in the script:

abbreviations = {
    "Condensed": "Cond",
    "Expanded": "Expd",
    "Extra": "Ex",
    "Light": "Lght",
    "Regular": "Reg",
    "Medium": "Med"
}

If you try it and face any issues or make any improvements, let me know!

[davelab6]

Is it possible to fix this in GlyphsApp with CustomParameter values?

[thundernixon]

@davelab6 Kind of ... their method is the reverse of what I would expect.

Per the simple naming tutorial, you do two things:

1. Abbreviate the Family Name and the Style Names
2. Add custom params preferredFamilyName & preferredSubfamilyName, which will be used where possible

Looking at the more in-depth naming tutorial, I see that it is also possible to add a specific custom parameter postscriptFontName to meet the 29-character limit.

For nameID 4, you must use the custom parameter Name Table Entry twice:

• 4 3; Encode Sans Cond ExLght (Windows English Full Name)
• 4 1; Encode Sans Cond ExLght(Mac English Full Name)

[thundernixon]

@felipe this is probably a pretty quick change. I say we change the limit from 20 to 27 characters, as per discussion above.

27 is still on the very strict side, but if we want to raise it later, we can circle back.

[felipesanches]

thanks, @thundernixon
I'll make that change later today.