New Insight: Posts using "literally"

[adampash]

One-liner

Posts in your network using "literally".

Full explainer

As the word "literally" works its way from its literal meaning to something decidedly more figurative, it's interesting to watch the evolution — both in our own use and that of those we interact with. This insight tracks usage of "literally" in our own posts and in the comments and replies to our posts. It should be fun and avoid taking any sort of stance or coming off as preachy/pretentious.

Audience for the insight

This insight works on Twitter and Facebook.

How often this insight runs

• One-time only, if it's never appeared before
• First crawl only
• Daily
• Weekly
• Monthly
• Yearly
• Triggered by a data event

Headline

• This Is Literally the Best Thing Ever

Body

• Sometimes hyperbole is literally impossible to avoid.
• Language is literally what you make it!

Then:

• Here are all the times "literally" was used by or in reply to %username:

Criteria and logic

This insight needs the previous period's worth of posts by and replies/comments/mentions to the user. Then just searching for "literally".

There is no baseline.

Minimum threshold: At least three matches.

Included elements

• Headline
• Text
• Header image (image off to the left in side-by-side style insights)
• Hero image (giant image on top)
• List of user(s)
• List of post(s)
• List of link(s)
• Action button
• Line chart
• Bar chart
• Other viz
• Other graphic treatment

[cdmoyer]

In the list of posts, do we show the replies that have the word literally, or the posts that had replies with literally in them?

We should probably cut this off at some number of posts. I don't know if we have a standard, or how many looks dumb. ( @ginatrapani @capndesign )

Also, generally, I think we need to be more specific about when to do monthly or weekly insights, so we can avoid piling them up all on certain days. (ie. Monthly (on the 13th))

[adampash]

@cdmoyer

In the list of posts, do we show the replies that have the word literally, or the posts that had replies with literally in them?

I think we show the replies that have the word literally.

Re scheduling: Said elsewhere, but agreed! And working on a better approach.

[adampash]

@cdmoyer Monthly on the 7th (Twitter), 14 (Fb).

Annually on April 23rd.

[anildash]

(Does April 23 have a significance?)

[adampash]

@anildash Yeah, so this is very loose editorial calendaring: April 23rd is "English Language Day" — I'm very open to anything better on the annual calendar. (Also, will make sure to call out the thoughts behind the annual dates in these issues going forward.)